Jingchu culture is rich in connotation, Hubei Suizhou, Gucheng and Shennongjia are the main activity areas of Yandi Shennong. Here, Emperor Yan Shennong tasted all kinds of herbs, cured diseases for the people, taught the people to cultivate and so on. Using a variety of AI software and other new media technologies, the history, achievements, spirit and great benefits brought by Shennong in agriculture, economy and medicine are introduced in detail. Red, black and yellow are used as the main colors, and the original music with close drum points is selected to be displayed with elements such as black birds, dragon totem, national costumes and light, which greatly improves the vividness of the video.