All institutions of higher learning and relevant units: in order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China and the Fourth Plenary Session of the 20th Central Committee, fully implement the deployment requirements of education power, science and technology power, talent power, cultural power and digital China construction, and promote the deep cross integration of artificial intelligence, digital media, cultural creativity, digital art and other fields, It is decided to hold the 14th Global College Student Digital Media Technology Works & Creativity Competition in 2026, The relevant matters are hereby notified as follows. |
| Introduction of 1. Contest |
the Global College Student Digital Media Technology Works & Creativity Competition (hereinafter referred to as the "Digital Media Competition") is a digital media technology and creative practice competition held for college students across the country. It has been officially included in the "Global College Student Competition Analysis Report" in 2023 "Competition catalog. This competition adheres to the tenet of "science and technology to create the future and the era of creative change", relying on the creation of works, graded selection, achievement display, defense evaluation and other competition links, to help digital media, artificial intelligence, virtual reality, digital creativity and other related fields The training of talents promotes the innovative development of practice in related fields. This year's digital media competition focuses on artificial intelligence, digital media technology, virtual reality, game creativity, data visualization, intelligent products, digital art, mobile applications, digital culture communication and other directions, and carries out a series of activities such as collection of works, evaluation and display, communication and promotion, so as to improve the innovative technology application ability, creative expression ability, engineering practice ability and comprehensive innovation ability of the participating students, promote the construction of related disciplines, curriculum reform and the construction of collaborative education in colleges and universities. This competition will continue to highlight the characteristics of "technological frontier + cultural innovation + social service", further strengthen the development directions of artificial intelligence empowerment, digital culture dissemination, virtual reality interaction, popular science education, intelligent creative design and industry-education integration practice, and guide college students to connect with national strategic needs, industrial development trends and social application scenarios, create digital media technology works and creative achievements with ideological, innovative, technical, artistic and application value. |
| 2. organization |
(I) Organizer organizing Committee of Global College Student Digital Media Technology Works & Creativity Competition (II) contractor northern University of Technology, Anhui University, Beijing Film Academy, Beijing University of Aeronautics and Astronautics, Beijing Institute of Graphic Communication, Chengdu Institute of Technology, Chongqing University of Posts and Telecommunications, Dalian University of Technology, Fujian Agriculture and Forestry University, Guangdong University of Technology, Guangdong University of Finance and Economics, Guangxi Normal University, Guizhou University, Harbin Institute of Technology, Hangzhou University of Electronic Science and Technology, Hebei Normal University, Henan University of Technology, Huazhong University of Science and Technology, Hubei University for Nationalities, Hunan University, jiangnan University, Jiangxi University of Finance and Economics, Kunming University of Science and Technology, Lanzhou University of Arts and Sciences, Inner Mongolia Normal University, Ningxia University, Qinghai Normal University, Shandong University of Finance and Economics, Shanghai University, Shenyang University of Technology, Taiyuan University of Technology, Tianjin Vocational and Technical Normal University, Wuhan Business School, Xi'an Polytechnic University, Macau University of Science and Technology, Hong Kong Polytechnic University, Southwest Jiaotong University, Xinjiang Normal University, Tibet University, Yanbian University, Communication University, central University for Nationalities, Zhengzhou University, Xiamen University (the above units are ranked in no particular order) |
| 3. Participants |
(I), the registration for this competition is open to full-time students from ordinary colleges and universities. The scope of participating students includes graduate students, undergraduates and higher vocational college students, and the majors are not restricted. (II) international students in China, college students from Hong Kong, Macao and Taiwan, and overseas college students who have completed formal registration in domestic colleges and universities can sign up for the international track of this competition in accordance with the requirements of this notice. (III) entrepreneurial teams of college students who have graduated for less than five years can only sign up to participate in the designated propositions approved by the event organizer and clearly opened in the entry guide. Relevant certification materials such as academic qualifications, graduation time, team identity, etc. must be submitted as required when signing up. (IV) the specific registration method, team formation requirements, qualification examination rules and material submission requirements for this competition, please refer to Annex 1 "Guidelines for Participation in the 14th Global College Student Digital Media Technology Works & Creativity Competition in 2026". |
| 4. participating teams |
this competition adopts the method of team registration. The number of students in each participating team does not exceed five, and each team can set up one or two instructors. The competition encourages interdisciplinary, cross-professional, cross-grade and cross-college teams to participate in the competition. The entries of cross-school teams must specify the first application unit and team leader, and the instructor must come from the university where the team members are located. Each entry can only declare one track or category, and repeated declarations and multiple declarations are prohibited. Specific requirements are detailed in Annex 1. |
| 5. Participating Topics |
this competition works using independent topic selection and designated proposition two kinds of topic selection. Independent topic selection encourages the participating teams to independently determine the topic selection in combination with the professional characteristics of the discipline, personal interests and the actual needs of the society and industry, and pays attention to the originality, innovation, application, artistry and practical value of the works. The specified propositions are set around the national strategic needs, the theme of the development of the times, the application scenarios of the industry, the needs of cultural communication and the development trend of intelligent technology, and guide the participating teams to give full play to their professional advantages and promote the integration and application of new technologies such as digital media and artificial intelligence in cultural communication, popular science education, social services and innovative practices. See Annex 1 for details of the scope of participation, work requirements, technical specifications, submission materials and evaluation priorities of each track, event and competition topic. |
| 6. schedule |
this competition implements the three-level system of school-level preliminary competition, competition area selection competition and national finals. (I) registration and submission of works (II) School Level Preliminary (III) Division Trials (IV) shortlist announced (V) National Finals (VI) Awards Ceremony, Exhibition of Works (TBD) note: The above time is the overall arrangement of the competition. The specific registration method, material format and finals arrangement requirements shall be subject to the official notice issued by the competition official website. |
| Submission of 7. materials |
each participating team shall submit the entry materials in strict accordance with the requirements of the competition official website and Annex 1. Entries materials typically include categories such as the body of the work or operational files, work description documents, work demonstration videos, image supporting materials, originality statements, intellectual property descriptions, and instructions for the use of artificial intelligence tools. If the entries use generative artificial intelligence tools to participate in the creation, the participating team shall truthfully submit the instructions for the use of artificial intelligence tools, clearly stating the name, application process, generation process, prompt words or workflow, manual screening and modification process, original contribution content of the participating team, copyright and data compliance, etc. The specific format, submission method, display and exchange materials and relevant specification requirements of various materials are detailed in Annex 1. Each participating team can voluntarily prepare supplementary materials for adaptation results display, theme exhibition, media communication and foreign exchange activities, which will not be used as an additional basis for qualification and basic scoring. |
| 8. Judges and Awards |
this competition strictly follows the principles of fairness, impartiality and openness, and organizes the evaluation work in accordance with the three stages of the school-level preliminary competition, the competition area selection competition, and the national finals, and implements the working mechanism of classified evaluation, independent scoring, merit-based recommendation and the whole process. The evaluation experts are selected by the organizer according to the professional classification of the competition, and the system of confidentiality, integrity and avoidance is strictly implemented. The national finals will be reviewed by a combination of work display, creative/technical demonstration and expert review. This year's competition sets up two award levels: the regional trials and the national finals. Each level only sets up three awards: the first prize, the second prize and the third prize. See Annex 2 for specific evaluation indicators, award proportions, rules for handling the same points, certificate issuance methods and disciplinary requirements. |
| 9. Intellectual Property Rights, Entry Discipline and Objection Handling |
(I) entries must be the original results of the student team and must not be plagiarized, plagiarized, misrepresented or falsely declared. If a (II) work involves third-party materials, data, models, software, fonts, music, images, videos, codes, etc., it shall obtain legal authorization or comply with relevant usage specifications, and indicate the source in the work materials. (III) participating teams shall be responsible for the content, data source, technical realization, copyright authorization and authenticity of the application materials. If the (IV) is suspected of false declaration, academic misconduct, infringement of intellectual property rights, failure to truthfully disclose the use of artificial intelligence tools or forged process materials, the special working group of the competition shall organize the verification and put forward handling suggestions; if it involves disqualification, award qualification or revocation of awards, it shall be submitted to the evaluation and competition leading group for examination and approval according to the procedures, and the university where it is located shall be notified as appropriate. If the (V) has any objection to the publicity result, it shall submit it in writing and provide the necessary supporting materials within the publicity period. Objections and complaints shall be uniformly accepted by the Office of the leading Group for Evaluation and Competition, and the special working group of the competition, the organizing units of the competition area and relevant experts shall assist in the verification as required; those who are overdue or fail to provide valid supporting materials shall not be accepted in principle. |
| 10. contact information |
(I) competition official website (II) official mailbox (III) official micro letter:
(IV) event contact |
| XI. Other matters |
(I) matters not covered in this notice, the subsequent formal notice of the competition shall prevail. (II) This notice and its annexes shall be interpreted by the Competition Secretariat in conjunction with the Competition Special Working Group. (III), all universities and relevant units are requested to earnestly organize and standardize their implementation, and recommend the best entries to participate in the competition. Organizing Committee of Global College Student Digital Media Technology Works & Creativity Competition september 2026 |
