On July 17, the launching meeting of the 11th Global College Student Digital Media Technology Works & Creativity Competition (Sichuan Provincial Competition) and the seminar on the cultivation of innovative talents with the integration of intelligent media and education were held in Chengdu Institute of technology. At the meeting, Cao Feng, chairman of cover media technology, gave a speech with the theme of "intelligent media education, new ways of integration of production and education", which deeply analyzed the new expansion, new practice and new direction between the media industry and talent training.
Focus on talent gap the integration of production and education between intellectual media and education is the general trend. "At present, the lack of technology, business and operation talents has become the bottleneck of the construction of financial media center and the digital transformation of traditional media. "Cao Feng pointed out that with the deepening of the concept of" intelligent media ", technology will become the most important driving force for media development, and there is a huge gap in the media industry, district and county financial media centers and other communication institutions for technical application talents who understand intelligent media. In the next 3 to 5 years, compound new engineering talents will usher in a period of market explosion. Why should we develop the "integration of production and education"? Cao Feng believes that the relationship between the media and the education industry is essentially "ecological integration and value symbiosis. Education needs advanced technology to improve the quality and adaptability of personnel training, and industry leaders and media need talents with advanced technology to support development. Facing the talent gap in the national strategy and market, cover media technology cooperates with universities and enterprises around the construction of new engineering under the new era and new background, aiming at cultivating "media talents who understand technology and technical talents who understand media", realizing the ability integration of "science and technology media", and actively exploring new paths for cloud computing, artificial intelligence, 5G and other new technologies to enable media technology personnel training and new media technology research and development. Explore the new integration of talent chain, industrial chain, scientific research project declaration and other directions. Explore the construction of education chain, talent chain and industrial chain, innovation chain organic connection, media, schools, government, enterprises, society multi-link production and education integration platform.
school-enterprise cooperation building a national first-class modern industrial college as an Internet technology enterprise initiated by West China Metropolis Daily and Cover News, a new mainstream media in the country with 30 years of experience in editing and editing, Cover Media Technology was born in 2021 and has a large professional technical team to provide solutions for the digital integration and transformation of cover news. As a "good helper" and "good partner" of the content creation team, Smart Media Technology has deeply empowered production and dissemination and reshaped the media form. Under the birth of intelligent media technology, the integration between media and education ushered in a new development situation, and the discipline and industry became more and more close. Through the integration of production and education, education can better serve the development needs of digital culture and intellectual media technology, and cultivate "media people who understand technology" and "technical people who understand media". In 2021, Cover Media Technology and Chengdu Institute of Technology formally reached a strategic cooperation agreement. The two parties decided to jointly build a modern industrial college (that is, the Smart Media and Software Industry College), jointly cultivate industrial reserve talents, and combine the advantages of digital culture and the smart media technology industry to strengthen The construction of "new engineering" with computer disciplines as the main body and multi-disciplinary majors in-depth integration, cultivate high-quality applied, compound and innovative talents needed by digital culture and intelligent media technology industry. In the past two years, both schools and enterprises have jointly explored the construction mode and way of industrial colleges based on modern media integration and communication technology, taking the cultivation of "media talents who understand technology and technical talents who understand media" as the core, and perfecting the cross-integration new engineering curriculum system of "science and technology media culture, the university resources, scientific research resources, project resources of Chengdu Institute of Technology and the publicity resources, scientific research resources and project resources of the cover news are organically combined. We will carry out in-depth cooperation in brand, scientific research, projects and other aspects, form a joint force in the joint construction of schools and enterprises and the integration of production and education, and jointly expand the innovative cooperation mode of the integration of production and education. This year, the "Smart Media and Software Industry College" was successfully selected into the first batch of "Specialized and Special New Industry Colleges" announced by the SME Development Promotion Center of the Ministry of Industry and Information Technology ". It is also the only project in the field of industrial science and technology media in this batch, which has a very high innovative demonstration significance. Play a leading role in the industry construction of talent training system for the integration of intellectual media, production and education "Reconstructing the media industry ecology in the era of mobile Internet requires the integration of industry and education and the co-creation of value. This is a brand-new topic, and it also needs to be explored and practiced through the integration of industry and education. According to Cao Feng, in August 2020, with the approval of the Sichuan Provincial Department of Human Resources and Social Security, Cover Media became a post-doctoral innovation practice base. In 2021, the cover media was approved as a national demonstration base for the integration of culture and science and technology. Based on the existing innovation foundation, cover media technology gives full play to the advantages of intelligent media, applies information means, creates an integrated production and education integration service mode of "industrial chain innovation chain education chain talent chain", builds an intelligent service platform and product system, and forms a complete set of intelligent media talent training solutions. "The rapid development of the industry is actually forcing the reform of teaching content and curriculum, and collaborative education can also be upgraded through continuous iteration of the project. "Cao Feng mentioned that the cover media technology has formed two platforms, namely, the industrial college platform and the cloud recruitment platform, around the integration of production and education into the cultivation of intellectual media talents. A set of product system: namely, the cloud of intellectual media production and education, production and education cloud covers intelligent media production and communication simulation system, public opinion analysis and confrontation exercise system, press conference simulation system, AI big data intelligent media application system, XR cloud exhibition teaching system, cloud classroom system and other system platforms. "Cover Media Technology will continue to promote the innovative exploration of the integration of production and education, adhere to collaborative education, adhere to the integration of production and education, through project cooperation, system co-construction, to help China's higher education to cultivate a new generation of intelligent media industry innovation talents. "Cao Feng said. |
