© DMT Competition
Award-winning Work Information & Description
Work Title
Red Jiangxi Team IP Design
Category
Red Journey
Institution
Nanchang Hangkong University
Advisor
Li Jie
Team Members
Tian Zuo Zuo
Award
First prize in the national competition
Year
2024
Description
Based on the relatively rich and comprehensive Jiangxi red revolutionary objects, red history, and red character stories, the series of creations are carried out. The combination of Jiangxi red culture animation creation form is designed, which is in line with the aesthetic needs of the modern public, has a wide audience, and can better narrate Chinese stories, Jiangxi stories, and inherit red genes. Break the phenomenon of homogenization, show in the form of rich physical objects, create a series of red animation literary and creative works in line with the context of modern consumer culture, and show the works from the plane, three-dimensional multi-dimensional thinking.