Award-winning Work Information & Description
Cross-media Narrative Works “Ode to the Yellow Emperor”
Description
This work is a creative masterpiece that deeply shows the essence of Chinese civilization. It combines various forms such as cartoons, picture books, characteristic IP images and their derivative peripheral products, and tells the great life story of the Yellow Emperor in an all-round and multi-angle manner. As the core of the series, the cartoon "Ode to the Yellow Emperor" vividly reproduces the magnificent course of the Yellow Emperor's decisive battle against Chi You, the rise of farming, the formulation of calendar, the creation of guide cars and the final unification of the Central Plains through AIGC and other technologies in a period of nearly 5 minutes. Each frame has been carefully polished, from the animation image to the lens language, and then to the sound design, all show the charm of the blend of innovation and tradition. Based on the inspiration of cartoons, the picture book "Ode to the Yellow Emperor" digs deeply into the historical achievements of the Yellow Emperor as the ancestor of Chinese civilization and humanity, such as creating clothes and dealizing the four directions. Through AIGC technology and manual and meticulous adjustment, these brilliant achievements are presented to readers in a novel and unique way. In addition, the team also designed a cute and interesting young IP image based on the image of Huangdi in the picture book. Dressed in a bright yellow short robe, his black hair danced with the wind, and his wrists and ankles were wrapped with wrist guards and leg guards. He was both majestic and lovely, and was deeply loved by the audience. In order to commemorate the great contribution of the Yellow Emperor, the team also carefully created a series of peripheral products. These products integrate the key visual elements in Ode to the Yellow Emperor, such as the image of the Yellow Emperor and totem symbols. Through modern design techniques and exquisite craftsmanship, these elements are perfectly integrated into daily necessities such as clothing, satchels, learning tools and personalized accessories, which not only retains the traditional cultural connotation of the works, but also endows the daily necessities with unique artistic beauty and collection value.