Design Description: The "endless birth" Zodiac cultural creation skillfully integrates the image of the twelve zodiac with the distinctive colors of traditional Chinese non-heritage enamel paintings, and integrates and collides with the traditional culture and the aesthetic taste of the new era, making the image of the twelve zodiac more in line with modern simple and flat aesthetics, so as to solve the problems of serious homogenization of the cultural creation of the zodiac and not in line with the current aesthetics, promote value construction and dissemination innovation, and increase its market economy, let the inheritance and development of Chinese traditional zodiac culture inject the vitality of the times, and provide a new way for the spread of Chinese traditional culture. Design significance: The traditional elements of the Chinese zodiac are extracted, combined with the trend of modern design art expression, and promote the more diversified development of art forms. To meet the people's spiritual civilization needs, to meet the current market demand. The combination of traditional culture and modern cultural and creative product carriers will produce good economic benefits. The inheritance and development of Chinese traditional culture has injected vitality of the times and provided a new way for the spread of Chinese traditional culture. Innovation points: Zodiac animals are highly decorative and distinctive in style, with strong expressive force. Geometric graphics collide with a unique design charm, which is the generalization and reconstruction of zodiac animal symbols. The concise modeling form can make people quickly remember the characteristics of creative products and improve the identification of creative products. With gorgeous and dazzling high-saturation colors as the mainstream, the lightness and saturation of tones convey a smart and active sense of the times, which is in line with the current aesthetic trend and is different from the same type of zodiac literary competition in the market.