Lu brocade is a kind of pure cotton hand jacquard textile unique to Shandong Province. Lu brocade brocade technique is listed as one of the national intangible cultural heritage. It originated in Juancheng County, Heze, Shandong Province. It is an important art form developed under the irrigation of the Yellow River culture and Confucian traditional culture for thousands of years. At the same time, it also represents the cultural needs of the working people in southwest Shandong Province and their infinite expectations for a better life. However, due to the complexity of the production process, the long time of hand-building and the shortage of inheritors, Lu brocade faces the risk of losing its skills. Therefore, this work takes the creative transformation and innovative development of excellent traditional culture as the guiding concept, visualizes the relevant information from the perspective of Lu brocade pattern characteristics, development history and weaving process, and shows the impression characteristics of Juancheng Lu brocade, aiming to enrich the current form of Lu brocade propaganda and arouse people's attention to Lu brocade culture.