In the product design of Jingchu pattern creation of "Jingchu Ancient Rhyme", the pattern on the cultural relics of Hubei Provincial Museum was selected for innovative design. In the extraction of elements, mainly in the dragon pattern. The dragon pattern is an indispensable part of Jingchu culture. It has both formal beauty and auspicious meaning beauty, and has a symbol of auspiciousness and beauty. It will be innovative design, and applied to some common life objects, inherit and carry forward the Jingchu culture.