Modern Kunqu art communication has received extensive attention and development. Kunqu Opera has gradually entered our lives with a new model, but various technical achievements are still fully mature, and the application methods have yet to be explored. Because the role of Kunqu Opera is the symbolic representative of Kunqu Opera, this paper designs the virtual image of Kunqu Opera NFT on the basis of literature analysis and summary of Kunqu Opera elements, and tries to explore the digital process of Kunqu Opera under the mode of "cultural meta-universe. The study has the following three levels of significance: 1., in terms of the formal value of art media, this study involves the application of virtual reality technology such as VR and AR, which makes the interaction of Kunqu opera more interesting and immersive. at the same time, this mode is also favored by young people. This paper attempts to explore the application of new media communication methods to the inheritance of "intangible cultural heritage", through a more real interactive experience, fully mobilize the enthusiasm of emerging groups, improve their interest in the role of Kunqu Opera, and guide them to understand the historical and cultural connotation behind the role of Kunqu Opera. 2. from the value experience of art design, the visual image of the five major roles of Kunqu Opera affects the interest of emerging groups in Kunqu Opera, and also directly affects the attention to Kunqu Opera and the understanding of Kunqu Opera. The characters of Kunqu Opera are presented in new forms of expression, so that the original esoteric Kunqu Opera art can be "popularized", so that everyone can understand Kunqu Opera in "play" and fall in love with Kunqu Opera, which can create a more in-depth value experience. Let technology serve art, serve the transmission of information and interaction, tell cultural stories, and provide reference and reference significance for the design and construction of "Kunqu Yuan Universe" in the future. 3. from the technical form of artistic development, virtual reality is a combination of virtual and reality immersive experience. No matter what form of technology, the core is "experience" two words. How to make the audience love the content of the performance in the process, what kind of information can the audience get in the process, and what kind of thinking and harvest will be after the experience process. This is the significance of the integration of art and technology, and it is also the development of art. The inevitable requirement. Therefore, this article takes the "immersive" experience as the main goal, and resonates with the public in a larger dimension.