At present, the loss of Manchu culture is serious, and the commercial value has not been fully developed. Manchu Autonomous County is facing the dilemma of industrial development. It has obvious resource advantages but does not have the ability to develop e-commerce platforms. Therefore, the "Manying" e-commerce platform integrates resources in 11 Manchu autonomous counties across the country, and extracts and innovatively transforms Manchu cultural resources to promote cultural inheritance, development and innovation in Manchu areas. Manying promotes the integrated development of cultural tourism with "e-commerce culture", realizes industrial optimization and upgrading, and promotes rural revitalization.