Interactive virtual roaming enables the new cultural creation project of architectural heritage to use interactive virtual roaming technology in the cultural and creative field of architectural heritage, aiming to provide a new inheritance paradigm for architectural heritage. Through the comprehensive virtual roaming technology, this study tries to present the architectural heritage, especially the historical, cultural and artistic connotation of Chinese classical gardens, in a more advanced, interactive and rich way. This study analyzes the current situation and challenges in the field of cultural creativity of architectural heritage in detail. The introduction of interactive virtual roaming technology, the use of building information modeling and virtual reality technology, so that users can immerse themselves in the unique cultural atmosphere of classical gardens. This study further discusses the organic combination of virtual roaming and cultural and creative industries, verifies the effectiveness and innovation of interactive virtual roaming in the field of architectural heritage culture and creativity, and provides theoretical and practical basis for promoting the research and practice in the field of architectural culture and creativity.