The compound business model is the inevitable choice that the current market environment forces physical bookstores to make. The traditional physical bookstores rely on the income of a single business of book retail to support the continuous operation and development of the store, and it is impossible to meet the needs of consumers who tend to be more diversified and pay more attention to experience. On the other hand, it is also deeply influenced by the business philosophy of Taiwan's Eslite Bookstore's cultural comprehensive format. Contemporary physical bookstores actively expand the bookstore format, integrating catering, leisure, cultural and creative elements into the bookstore's business scope. In addition, there are also physical bookstores that provide venues for cultural communication institutions to undertake art exhibitions, signing sessions, celebrity lectures, small performances, cultural salons and other activities. In the era of the rapid development of the Internet, great changes have taken place in the media, and the way people read books has also changed, from the simple vision in the past to the current audio-visual combination. Not only that, the method of reading books has also been diversified from a relatively single paper medium to a multi-medium, with diversified reading purposes and fragmented reading time. Under the impact of the above trends, traditional bookstores are gradually being neglected, while new bookstores are also developing in the ascendant with distinctive features. Where to go, how to survive and develop, has become a major issue facing the bookstore. Faced with such a situation, the physical bookstore has made great transformation and change. In this case, we cannot help but ask: What is the existing status of traditional bookstores? How has the new bookstore evolved compared with the traditional bookstore? What are the differences in its functions? What is the model of the survival and development of the new bookstore? What is the difference between the survival mode of various new bookstores? What do customers think of the two bookstores differently......