With the advent of the multimedia era, the audience's consumption mentality of product form is also changing day by day, and the traditional product system has been unable to meet the needs of the public. And animation with its exaggerated artistry, virtuality, entertainment and so on is making it a consumption habit of people, animation daily, animation life has become an effective path of cultural and creative product development. However, due to historical and cultural reasons, the development of national animation creative products and the exploration of fashion application are relatively lagging behind. Hebei Yanzhao national culture is the source of my artistic design and creation, with very high-quality cultural and creative product development potential. The "Internet Yanzhao Culture Animation IP Digital Cultural and Creative Development and Fashion Application Creative Practice" animates Yanzhao culture and reshapes Yanzhao culture, which will reflect the aspirations and wishes of the people. This creative project takes the successful development of national cultural creative products of "Internet Yanzhao Culture Animation IP Digital Cultural Creative Development and Fashion Application Creative Practice" as an example, re-creates festivals, social activities, humanistic rituals, historical legends and so on with rich national cultural characteristics, endows them with an animated presentation mode, makes the solidified national culture vivid and vivid, and reshapes new product forms of various national cultural concepts, so as to achieve the unity of social value and economic value.