The theme of the poster is to promote the Chinese language and culture. There are two posters. The picture uses the "human" character of each period as the main element, combining time and the costumes of each dynasty to reflect the culture and history of Chinese characters. The overall use of black and white gray color, enhance the cultural atmosphere. The theme of Chinese characters and the path of time goes hand in hand. The fonts are oracle bone inscriptions, gold inscriptions, seal inscriptions, official script, regular script, and Song script "people" combined with sundials. Time is used to express the long history of Chinese language and culture. The theme of Chinese characters walking with human footprints expresses that there have been many dynasties in the long history of China. Different ages and cultures have bred many different cultures and fonts. The silhouettes of characters in Shang, Zhou, Qin, Han, Tang and Song dynasties are combined with the "human" fonts of various dynasties, which makes the evolution of characters more prominent, more able to carry forward the broad and profound Chinese language and culture. Let more people understand the Chinese language and culture and love.