Under the background of rural revitalization strategy, the team gives full play to the advantages of visual design through creative design, helps shape the IP image of Jiapu Ji Hotel in Longshang Village, Nanjing City, Jiangsu Province, endows rural vitality through cultural creation, and promotes the sustainable development of rural industry. With reference to the theoretical research and practical experience of rural revitalization at home and abroad, combined with the characteristics of the village itself, cultural and regional resources, the production of digital media publicity in line with its own characteristics for Longshang Village. Considering that the target group of Jia Pu Ji is mostly young people who want to work in a relaxed city, such people will suffer from excessive pressure and insomnia. Therefore, we intend to make illustrations and sleep-aid animations in the style of pastoral freshness and healing, extracting the characteristic activities of Jiamuji (garden village kitchen, spring hiking, wild vegetable picking, etc.) to draw unique art and empower the IP image of rural revitalization to be integrated into famous paintings (such as ploughing and weaving maps), highlighting the characteristics of Jiamuji Shangzhuang Art Hotel of discovering itself, sharing happiness, touching nature and sowing the future. The publicity and promotion methods customized for the target villages will fully combine local characteristics and culture, and can also meet the needs of rural external image publicity. At the same time, it will help promote the development of tourism and agriculture, and at the same time attract urban people to return to their hometowns, thereby promoting exchanges between urban and rural areas. To achieve the purpose of using art to empower rural revitalization, multiple purposes.