The brand logo of "porridge to small shop" takes the word "porridge" as the core, which clearly expresses the main products of the store. The design weakens the original sharpness of the word "porridge", and the head and tail of the "bow" are more rounded, giving people a soft feeling, which can remind people of the proper consistency of porridge. The color of the sign is mainly dark blue, and because porridge is associated with grains, the small shop uses the color of grains, that is, dark yellow as the auxiliary color, giving people a calm feeling." Porridge to "homophonic" thoughtful ", reflecting the brand's business philosophy.