The main goal of this work is to devote itself to publicity and packaging design, and the focus of this design is on the original Chinese rice wine brand "Gui Yu. The work digs into the rich elements of ancient Chinese culture and skillfully integrates these elements into promotional posters and bottle packaging to show the heritage and characteristics of the brand. In terms of publicity posters, the work not only uses traditional visual elements, but also adds modern design inspiration. Through the carefully planned layout, it presents the scroll-like beauty of ancient Chinese paintings, which can bring the audience into an ancient and mysterious world and feel the charm of traditional Chinese rice wine together. On the poster, the design of the work shows four color bookmarks, each in the form of a silhouette of characters. These characters use dignified and full of charm of Chinese calligraphy as the background, showing the inheritance and uniqueness of Chinese rice wine. These bookmarks are not only part of the promotion, but also a way to establish an emotional connection with consumers. As for the bottle packaging, the design of the pattern and decoration is not only to attract attention, but also to convey the core values of the brand. We have selected patterns and symbols from traditional Chinese culture, such as dragons, mountains, water, etc., which represent auspiciousness and prosperity. The overall packaging design incorporates modern fashion elements, injecting freshness and modernity into the "Gui Yu" rice wine. The design concept of this work is to combine modern fashion with traditional art aesthetics, and create a unique and fascinating publicity and packaging for "Guiyu" rice wine by fully tapping the profound heritage of ancient Chinese culture. This design is not only to attract consumers' attention, but also to convey the various advantages and characteristics of the rice wine brand, so that consumers can taste the wine and feel the charm of Chinese culture.