"Shang" is Wuhan Business School, "-" is taken from Dadao to Jian, that is, "Yi" means "benevolence" next to the herring' character, which is also a homophonic sound, from which the name is derived. "Shang Yiyi" represents four different colleges, the School of Art, the School of Economics, the School of Tourism Management and the School of Physical Education, and also represents the four Your spirit, namely innovation, sincerity, love and exploration, is given to all WBUer'S.