The main functions of the APP interface design of Taohuawu woodcut New Year pictures include home page, exploration, Wen Chuang and my four first-level function entrance. The second-level function pages are divided into daily New Year pictures, daily blessing, ingenious craftsmanship, monthly cloud cutting, cultural heritage, Wen Chuang production, Wen Chuang mall, shopping cart, collection, my order and other functions. Each function serves users to understand the knowledge popularization and information exhibition, cultural creation, manual experience of Taohuawu woodblock New Year pictures, as well as the knowledge popularization of the symbolic meaning of New Year pictures, and provides users with interest in New Year pictures in many aspects. The logo design of Taohuawu woodcut New Year pictures mainly uses the word "peach" as the design word. The outer frame adopts the shape of traditional building window frame. The word "peach" is connected with the outer frame to form the beauty of Suzhou garden window flowers. The peach word is hollowed out in the window frame like carving, forming the beauty of hollowing out. It is similar to the carving of woodcut New Year pictures. The main color of logo is traditional Chinese yellow. Icon design comes from the characters of woodblock New Year pictures, and APP interface design is mainly in yellow and red. The content setting is simple and simple, clear at a glance, and the typesetting level is clear and easy to understand, which is more likely to arouse the interest of users.