From the unique blue and flower fighting colors to the complicated and elegant traditional costumes, the wisdom and imagination from the East are condensed in the twists and turns and unique traditional patterns. The traditional patterns of the Chinese nation are not only the embodiment of the way of life and the degree of civilization of the ancient people, but also an important carrier of the traditional culture of the Chinese nation, which has certain aesthetic value and spiritual connotation. However, the protection and inheritance of Chinese traditional patterns have not yet received the attention of the state and the public, and their communication forms and methods are still relatively simple and lagging behind. Under the current cultural industry background, digital technology empowerment has become a major innovation path for the protection and inheritance of excellent traditional culture in China. Therefore, this work is based on China's excellent traditional culture, focusing on the innovative design and inheritance of Shaoxing traditional patterns, realizing the digital activation and innovative inheritance of Shaoxing traditional culture through the innovative design of Shaoxing patterns, showing the public Shaoxing's diverse cultural accumulation and the achievements of the innovative design and dissemination of Chinese national pattern culture, further transmitting Chinese culture and telling Chinese stories well.