This work is based on the theme of Jinling intangible cultural heritage culture and the design of cultural and creative products based on national style and cartoon style. The theme element selects the representative intangible cultural heritage culture of Nanjing. at the same time, according to the extension of the design of the intangible cultural heritage of jinling, the girl jinling brought her duckling to experience the intangible cultural heritage of jinling with us. The collision of new cartoon characters and traditional intangible cultural heritage can attract young people to join in and feel the charm of intangible cultural heritage together.