© DMT Competition
Award-winning Work Information & Description
Work Title
Dream Back to the Red Mansion-Inheriting Classic Works Character IP Image Innovation Expression
Category
Digital Art
Institution
Qingdao Huanghai University
Advisor
Zhang Qing Shuang
Team Members
Zuo Zhi Zuo
Award
First prize in the national competition
Year
2025
Description
The twelve hairpins in Jinling in a dream of Red Mansions are attractive female images in classical literature, carrying profound cultural heritage and artistic value. Based on this, we have launched the digital creative creation of "Flower Signing, Twelve Women of Jinling.
In IP image design, we reshape the image of the twelve hairpins in the style of Q version, retaining their respective classic costumes, hair accessories and other elements, such as Lin Daiyu's elegance and Wang Xifeng's magnificence, which not only fits the characteristics of the original characters, but also adds a sense of loveliness and flexibility, making the classic image easier to be accepted and loved by the public, especially young groups.
At the same time, the IP scene was extended, and the twelve hairpins were placed in scenes full of classical interest, such as lotus pond, numerous flowers, Chinese flower windows, etc., to create a poetic atmosphere and further enrich the visual presentation and cultural artistic conception of IP. There is also an extension of IP posters to design a series of posters, each focusing on a hairpin, with harmonious color matching and in line with the temperament of the characters, which is convenient for literary and creative publicity and promotion.
This creation aims to activate the cultural vitality of the twelve women of Jinling in the novel form of digital cultural creation, make the classic literary image glow with new brilliance at the moment, and open up a new path for the inheritance and dissemination of traditional culture.