"Chengdu Chaozhou Wenchuang Design" takes the four landmarks of Eastern Suburb Memory, IFS, SKP and Taikoo Li as its visual motif, and uses three-dimensional dynamic and brand systematic design to reconstruct the city image of "Industry, Future, Symbiosis of Ancient and Modern. Through morphological abstraction, material sampling and dynamic generation, the project forms a set of trend visual assets that can be landed: IP image and graphic language, peripheral and clothing series, short video and social media dynamic effect template, AR filter and interactive device. The collaborative application of the works in the daily life of citizens, cultural and tourism experience and commercial communication not only shows Chengdu's profound historical texture and humanistic temperament, but also releases the fashion vitality and innovative spirit of contemporary cities, making up for the existing pain points of "symbols, lack of depth" and "products, lack of communication", and creating a sustainable and evolutionary urban cultural and creative ecology.