Huai'an red pepper is produced in Qingjiang Pu District of Huai'an. It is the first national geographical indication certification trademark born in Jiangsu Province. With the promotion of agricultural and rural modernization in Huai'an, the image design and packaging design of Huai'an red pepper are very important to better publicize Huai'an red pepper. Huaian red pepper uses bright red as the main color, green, yellow and orange as auxiliary colors. The strong color contrast attracts the audience's attention, and also highlights Huaian red pepper's authentic taste and full of spicy flavor. The auxiliary graphic design of Huaian red pepper is mainly based on the shape of red pepper, which is like a bull's horn, so the graphic design is smooth and solid.