This work adopts the folk culture style of eastern Fujian as the design highlight, and takes the local characteristic region, architecture, plants and other environment for cultivating prawns as illustration materials, and draws multiple theme illustrations corresponding to the folk style of eastern Fujian. The details of the illustration are drawn in the form of sketches to draw monochrome and old forms. The overall style is concise and retro, highly conforming to local characteristics. The illustration structure is clear before and after, and the levels are rich. The colors are low-saturation green, blue and orange as the main colors of the packaging taste, and the colors are simple and generous, and the colors correspond to the illustration style and style. The overall style of the secondary package adopts bright and high-contrast white and blue as the main color, echoing the light and natural characteristics of the sea, and at the same time, a small amount of gold is used as embellishment, adding the overall delicacy and detail of the package. The illustration takes the characteristic environmental plants of eastern Fujian as the prospect, echoes the product style and highlights the local environment and regional characteristics, and promotes the folk culture of eastern Fujian.