Award-winning Work Information & Description
Jing’an pastry packaging design
Description
The pastries in Jing'an County, Jiangxi Province belong to the Rural Revitalization Project in Jiangxi Province. This design sets off the product tonality of Jing'an New Year's Day handletter in the form of New Year pictures, showing a strong traditional cultural heritage and blessing implication. First of all, Jing'an Hawthorn Cake takes Yu Younian Lotus as its theme and integrates the implication of bumper harvest and wealth. Lotus symbolizes auspiciousness and more than one year after another, which is homophonic with "Nian", while fish is homophonic with "Yu", conveying the traditional Chinese blessing. This not only represents the delicious pastry, but also means the prosperity and harvest of the pastry village. Secondly, Jingan red jujube cake is designed with Kirin and the boy holding Ruyi and red jujube in his hand, implying good luck and happiness. The unicorn is a traditional auspicious beast, symbolizing good luck and auspiciousness. The boy holding Ruyi and red dates in his hand implies that the luck of happiness will come, which brings good omens to the countryside and expresses his wishes to the customers. Finally, Jingan bayberry cake takes the door god as the theme, the door god represents the messenger who guards the home and protects the safety of the family. This not only implies the safety and deliciousness of the pastry, but also symbolizes that the countryside of Jing'an County will be far away from evil and misfortune and will be safe and happy. The integration of this traditional belief makes people feel the blessing and protection from the countryside while enjoying the delicious food. It also gives the product a profound cultural connotation and blessing meaning. This not only makes pastries a delicious enjoyment, but also allows consumers to feel the traditional cultural heritage and blessings from the countryside of Jing'an County, which further promotes the development of rural revitalization.