Award-winning Work Information & Description
Pocket agricultural service-the exclusive wisdom platform for agricultural services
Description
With the support of national and local agricultural policies and market research, the team started the research of the handheld agricultural clothing project. We are determined to integrate agricultural service resources, create a professional supply and demand docking platform, and realize the two-way choice of agricultural services. Break through the shortcomings of the traditional agricultural machinery service model, standardize the agricultural employment labor process, and realize the traceability and supervision of agricultural services. From the perspective of social services, combined with Internet information technology, to promote the development of modern agriculture, help rural revitalization. The overall model of the project is an online and offline (O2O) agricultural service platform based on "Internet agricultural machinery manual. We integrate the information of offline planting subjects and the information of agricultural machinery manual supply resources online to help match supply and demand. The offline real service process and the whole order record are uploaded to the platform, so that the trading activities can be traced, guaranteed and easily standardized, thus realizing convenient communication between the supply and demand sides of agricultural operations, the common growth of relevant cooperative companies, and the win-win situation of government departments in rural areas. Combined with the actual landing of the project, palm agricultural services through the integration of supply-side resources, convergence of demand-side requirements, the introduction of relevant government departments, to create a agricultural operations services in the field of supply-side, demand-side and relevant government departments "trinity". Through online selection and offline service, "palm agricultural clothing" unblocks the communication channel between supply and demand of agricultural machinery. This is reflected in the fact that the demand side can feedback the evaluation service, and the relevant service content will be sorted and optimized and then fed back to the supply side to assist it in optimizing and thus complete the entire service closed loop. In order to ensure the better landing of the project, we also carry out innovative layout in marketing promotion. The project adopts the model of "multi-subject and multi-channel" to form online and offline multi-dimensional marketing linked by cooperatives and family farms. Online mainly with the mainstream platform drainage, private domain traffic conversion two paths to achieve. In terms of mainstream platform drainage, the project attracts potential users through platforms such as trembles and fast hands. In terms of private domain traffic conversion, a traffic closed loop is formed through the APP public number applet and promoted in the agricultural worker community. Under the line, cooperatives and family farms are used as promotion intermediaries, and with the help of local governments and relevant companies, trust endorsements between projects and agricultural entities are rapidly formed, forming radiation promotion with family farms and cooperatives as the core, helping projects to accelerate growth and cultivate more customer groups.