Award-winning Work Information & Description
“Dry rice with me” under the food packaging design
Description
Modern meals are the evolution and development of traditional pickles. The raw materials for making meals are mostly agricultural products. Nowadays, more and more young people are also beginning to join the consumer body of the next meal. This design aims at the continuous rejuvenation of the lower food market, creating a younger, creative, characteristic and interesting modern lower food brand. At the same time, the lower food packaging is designed to expand the lower food market so as to promote the green development of rural revitalization. There are three innovations in the scheme. One is to break through the tradition of Chinese side dishes, the attribute cognition of native products and the fixed view of packaging, and try to position the image of youth and leisure. Second, AR digital interactive technology is integrated into the packaging appearance design, which not only improves the packaging information bearing and highlights its media value, but also improves the consumption experience, saves the promotion cost, and has reference value for the exploration of packaging digital integration design; the third is to optimize the design of the concave form at the bottom of the glass bottled container, which has many functions.