To promote Enshi Yulu Tea in Hubei Province, brighter and lighter colors are used in the image design of IP to cater to young consumers and maintain the unique charm of the brand. The overall color is mainly green. The most typical drop-shaped outline is used in the exterior design of IP, and the most used element is tea. The IP image creates the freshness and tenderness of the tea leaves as a whole, giving people a fragrant and sweet flavor.