Award-winning Work Information & Description
Wuhan Tianxing Village Huabo Hui Digital Cultural Travel Original Ecological Event Creativity and Design
Description
Wuhan Huabohui is located in Tianxing Village, Caidian District, Wuhan City. After more than 8 years of construction, upgrading and upgrading, the park has an area of 5300 mu. In the past, small villages were gorgeously "transformed" into a characteristic cultural tourism town integrating flower tourism, creative agriculture, and local cultural experience, and a new way of rural revitalization was created by the government, enterprises singing, cultural soul casting, and integrated development. Wuhan Huabo Hui has won the title of national 4A tourist attraction, national key rural tourism villages, the first batch of characteristic towns in Hubei Province, and the model of "Three Township Project" in Hubei Province. In recent years, Wuhan Huabo Hui has continuously based on regional characteristics, shaped cultural and tourism IP, empowered industrial strength, and promoted the deep integration of urban heritage. Strolling in the small flower town of Floy, creative book bars, cultural and creative coffee houses, home stay, non-heritage food, handicraft workshops and so on are blooming everywhere. The literary and artistic atmosphere is coming. The idle farm houses in the past "cashed in" shops and villagers ate "tourism meals". More and more intellectuals went to the countryside and capable people returned to their hometown to start businesses, thus stimulating new momentum for rural revitalization. 1. "Rural Rhyme and Rural Love Digital Travel" Theme Video Production Contest 1. The theme video shooting activity of "Rural Rhyme and Rural Love Digital Culture Tour. With the theme of "rural charm and local flavor" as the theme, the beautiful countryside of the flower fair as the background, and the plot planning with humanistic stories, the digital cultural travel micro-video was filmed, and the digital cultural travel micro-video expert review activities were carried out. Through different perspectives, the unique charm of the beautiful countryside of Wuhan Flower Fair is presented in an all-round way on the national media platform, and the tourism brand image of Fenghuang Town is enhanced. 2. With the help of the advantages of tremolo, WeChat and Little Red Riding Book platforms, the award-winning outstanding works will be disseminated in all directions on the national media platform to enhance the brand image of rural revitalization at the Flower Fair. II. Red Runway Competition of "Rural Taste, Rural Rhyme and Beautiful Countryside" Red Country Runway Rushing to Beautiful and Happy Life: This "Red Running Card Competition" is an effective carrier to promote the deep integration of sports fitness and rural characteristic industry development, livability, industry and beautiful rural construction. The event will enter more beautiful villages and leisure villages, and the running route will also be designed with various elements such as leisure agriculture and rural tourism to show the new achievements and new atmosphere of rural revitalization in the new era. Participants: Hubei province's "most beautiful village teams" and caidian district's village teams are invited as the main competition teams. in addition, the government, college students, village secretaries and netizens are invited to participate in the half-way experience competition and the parent-child running route. the media are responsible for the overall publicity of the activities. 3. one sentence lights up the selection activity of huabo Hui tourism slogan: "huabo Hui tourism slogan" selection activity. Solicit a sentence from the society to sing the slogan of Wuhan Flower Expo tourism, highlighting the brand service concept of Wuhan Flower Expo, which is to visit beautiful countryside, enjoy pastoral scenery and find nostalgic memories. Netizen experts selected the "Top Ten Tourism Promotional Slogans for Lighting Huabo Hui" online, and the caidian district Cultural and Tourism Administration Department issued prizes and awards, and won the official travel package provided by the caidian district Flower Fair in Wuhan.