Hunan Yongzhou Ningyuan County next irrigation village, also known as "mahjong village", is the birthplace of Chinese mahjong! Xiaguan village gave birth to Li jaw big champion, it is he invented the leaf play, is now mahjong! The "Ma You Tian Tuan" brand takes five cultures (historical culture, champion culture, folk culture, mahjong culture and gourmet culture) as the design background, takes five friends to visit the "Mahjong Village" as the main line of the brand story, tastes the five cultures of the "Mahjong Village", and the five IP images serve as guides for their respective cultural experiences, lead other friends in the "mahjong village" to enjoy the historical style, read the number one scholar, enjoy folk performances, play mahjong paradise, taste specialty food. The "Ma You Tian Tuan" brand IP is composed of five cultural IP's. Combined with the five major IP cultures, the "No.1 Scholar Culture" IP is named "A Zhong", which corresponds to the red hearts in mahjong and means "Zhong No.1 Scholar". The "historical culture" IP is named "Awan", which corresponds to the ten thousand in mahjong and means "thousands of troops and horses". The "Mahjong Culture" IP is named ", corresponding to one in mahjong, it means" mahjong chicken "; The IP of" folk culture "is named" Abai ", which corresponds to the whiteboard in mahjong and means" plain, clean and simple ". The IP of" food culture "is named" a cake "corresponding to the cake in mahjong, which means" eat, drink and warm, and have more than one year after year ".