In order to promote the future development of Dulong people and continue the achievements of poverty alleviation, multimedia means are used to carry out relevant design publicity. Comprehensive consideration of all aspects, the rural revitalization IP image and related derivative product design. Using PS,Procreate,WPS,office PPT, cutting and reflecting various means to carry out design and creation, the design has completed the two image IP of Guoguo and Chopper, and the design of Wen Chuang, homestay hotel, backpack, clothing and daily necessities has been completed. Promote the industrial development of the Dulong area, through the development of characteristic agriculture, eco-tourism and other industries, increase residents' income, improve the quality of life, let the Dulong people share the fruits of economic development, and let the Dulong people's happy life flourish.