She Nationality · Hometown The work is designed to help rural cultural tourism practice, and was selected into the University Student Team of the Ministry of Culture and Tourism to support the practice project. The work inherits, innovates and visualizes the intangible cultural heritage of the She nationality, designs the brand image of tourism culture and applies it to the packaging of cultural and creative products and agricultural products. At present, there is a lack of research on this theme in the field of design. The work has also been recognized and adopted by the People's Government of She Nationality Village, Xigeng Town, Wenzhou, and has been used for the actual market operation and development of creative products. The work takes fried tea, brocade, silver ornaments, festival March 3, wedding customs, food and other intangible cultural heritage folk skills as the theme of the design scene, combined with traditional patterns, costumes, totems and other intangible cultural heritage elements, reproduces the rich intangible cultural heritage scenes of the She nationality, and carries out innovative and creative design of modern techniques, strengthens the brand image power value generated by publicity and communication, and helps the revitalization of the She nationality village and the spread of intangible cultural heritage.