"Zoo Star" app is a user-friendly product for users to choose zoos and tour routes in zoos. "App feels very complicated to use, and it is a very tiring process to find what you want." Travel software is not a high-frequency software. Users are often more accustomed to taking the path they are familiar with (educated) for what they want. For unconventional entrances, even if the experience path can be shortened, it is difficult to be found. At the same time, the product adds too much auxiliary information to the key conversion nodes, which instead interferes with the main content (reading noise). App different pages exist in a variety of forms, resulting in a sense of confusion and illusion to the user experience. This phenomenon has the following problems: 1. The coverage rate of revision is low, and multiple historical versions coexist; 2. The product iteration speed is fast, the synchronization is not timely, and the design outside the specification continues to appear; 3. The design cost is compressed, the design of the doctrine is separated from the original design system, and the overall sense of App is destroyed. The problem of "feeling more and more like XXX, slowly lacking the power to open" exists on two levels: lack of in-depth thinking on the product level, and inability to make differentiation according to their own vertical characteristics. The visual level lacks the refinement of brand elements and a unified way of transmission. It is a good choice for users who like to visit the zoo. There is a game mode exchange and diy production, you can watch as for, create to obtain the exclusive feeling of the zoo.