This work mainly uses the expression form of three-dimensional demonstration animation to show the culture of ice and snow sports. By using 3DMax to model the scenes and athletes' roles of Beijing Winter Olympic Games, it mainly completes the design and production of ski competition scenes and snowmobile competition scenes with reference to real scene pictures, and designs and produces corresponding scene animation and role animation. In the later stage, it uses After Effects and Premiere software, the post-effect processing and the synthesis of the lens finally produce the finished animation.