Our Naadam-Mongolian traditional cultural animation design is mainly to comply with the new travel requirements of Inner Mongolia's "High-quality Development of Tourism Industry in the All-League" and "Hardware". The Naadam Cultural Tourism IP design follows the slogan of the Inner Mongolia Autonomous Region Cultural Tourism Department "Tourism will definitely catch fire", focusing on the direction of intelligent cultural tourism, increasing digital science popularization, panoramic exhibition hall design, promotional animation design, and product development with multiple experiences, for the vast number of travel enthusiasts outside the province, create a Naadam conference cloud tour, "one screen view of the panorama, one machine tour of the whole journey". This is the main purpose of this design work, through digital art to show the grand occasion of the Mongolian Nadam Conference, so as to achieve cultural dissemination, let more people know the Nadam Conference, as well as the excellent Mongolian culture, and further promote the tourism development of the city. The content of the animation video is to design the IP character "Tuhu" with Mongolian characteristics, and design the character identity and story background for it, which is carried out around the annual Nadam Conference. Xiaotuhu is the next Chama after his mother. His timid nature, introverted character and his special identity made him have no friends since he was a child. The longest place he stayed was in the grass cave of his only good friend Xiao Lang. He had never swayed and ran freely on the grassland, let alone witnessed the grand occasion of the conference with his own eyes, which only existed in the distant drums and the legends in his mother's mouth .. The conference was in full bloom this year, and the distant drums came again. The little wolf who accompanied him to grow up was attracted by the sound and ran out. He gathered up his courage to chase this little wolf for the first time, came to the grand gathering in the middle .... Feel each project in front of you like a picture scroll slowly unfolding..... The core connotation of animation: set the story background through virtual characters, lead the audience to walk in the middle of the Nadam conference, understand the Nadam conference project, and promote grassland culture. L the reason for choosing the type of animation: nowadays, the sightseeing tour is not accepted by tourists. tourists pay more attention to the experience of tourism. they pursue to follow the story to the destination, or go to a place to explore its local conditions and customs, and then obtain different experiences. So the use of virtual characters and story background, with the story and character personality to attract tourists. Eliminate the stereotyped grassland impression, establish a new style of grassland to the new IP, and create a new brand of Nadam. The combination of animation and tourism will promote the creation of tourism IP, enhance the popularity of the conference, attract the attention of young groups in other regions, and finally achieve the purpose of promoting grassland tourism development. The purpose of innovating publicity methods is to bring grassland tourism and Nadam Congress into people's vision, improve art packaging and increase visual design sense. The overall production of animation is divided into the following parts. First, the animation script, the content of the script has two parts: narration and the protagonist's monologue, which is the first step of production. Second, the animation dubbing dubbing is made of human voice dubbing and background music, which is the second part. Draw the third step of drawing the line picture, to ensure the accuracy of the animation later, post-editing production, the animation scene link, adjust.