Nanjing Qinhuai River Scenic Area, as a national famous tourist attraction, attracts tourists from all over the country. Scenic area has a rich cultural heritage. Based on this, we selected the Qinhuai River Scenic Area as the experimental carrier, superimposed AR technology empowerment, to create a new experience of digital culture, the combination of research and tourism, cooperation with travel agencies, to strengthen the user's understanding of traditional Chinese culture, improve the visibility of the scenic area. Use unity to build a model that combines action and voice to support the realization of meta-cosmic scenes and promote the development of digital cultural consumption. Using the characteristics of 5G large bandwidth and low delay to superimpose AR technology, the publicity function of Qinhuai scenic belt in Nanjing 5A scenic spot is promoted. Through ZTE Kaiobject APP and AR technology in the mobile client, users can interact with virtual characters, enhance the interaction between scenic spots and households, and obtain immersive augmented reality sensory experience. This product discusses seven functions from the three levels of client, server and big data intelligent processing laboratory. It can be seen that the project has advanced technology and management system, decent concept and can quickly occupy the market vacancy. Based on ZTE's open APP, the interaction between scenic spots and users is enhanced, and customers are given a better travel experience.