The game has started! The 11th Global College Student Digital Media Technology Works & Creativity Competition Sichuan Division Launch Meeting Held in Chengdu Institute of Technology

On July 17, the 11th Global College Student Digital Media Technology Works & Creativity Competition (Sichuan provincial competition) and the seminar on the cultivation of innovative talents with the integration of intelligent media and education were held in Chengdu Institute of technology. Experts and scholars, enterprise representatives, and representatives of teachers and students in the field of digital media, intelligent media technology and creative design gathered together to explore new practices and new directions for the cultivation of digital media talents.

Figure 1: The 11th Global College Student Digital Media Technology Works & Creativity Competition Sichuan Provincial Competition Launching Meeting

it is reported that the 11th Global College Student Digital Media Technology Works & Creativity Competition (Sichuan Provincial Competition) kick-off meeting and the seminar on the cultivation of innovative talents with the integration of intelligent media and education are sponsored by China artificial intelligence society, the Organizing Committee of Global College students' digital media science and technology competition, Chengdu Institute of technology and Sichuan cover media technology Co., Ltd., Jointly undertaken by the school of computer engineering of Chengdu Institute of technology and the school of intelligent media and software industry.

The Global College Student Digital Media Technology Works & Creativity Competition has been held for 10 years. This year, it was selected into the 2023 China Higher Education Association of the Ministry of Education. It has become an important competition for the integration of technology and art that leads college students to innovate and start businesses and improve their practical skills.

Li Chengda, vice president of Chengdu Institute of Technology, said in his speech that Chengdu Institute of Technology, as the organizer of the competition in Sichuan Province, promised to make concerted efforts, unite efforts, ensure the smooth progress and successful conclusion of the competition, and use "science and technology to create the future and create an era of creative change" to help the development of digital economy and new industry in Sichuan Province.

Figure 2: Speech by Li Chengda, Vice President of Chengdu Institute of Technology

huang Xinyuan, Secretary-General of the University Animation and Digital Media Professional Teaching Committee of the Ministry of Education, Director of the Expert Committee of the Global College Student Global College Student Digital Media Technology Works & Creativity Competition, and Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China, announced the establishment of the Sichuan Provincial Competition on behalf of the National Organizing Committee, and issued letters of appointment to Sichuan Chairman Li Chengda, Executive Vice Chairman Wang Yang, and Secretary-General Dang Rui.

Figure 3: Huang Xinyuan, Secretary-General of the University Animation and Digital Media Professional Teaching Committee of the Ministry of Education, Director of the Expert Committee of the Global College Student Global College Student Digital Media Technology Works & Creativity Competition, and Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China, issued a letter of appointment

professor Huai Yongjian, member of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education, and vice chairman of the National Expert Committee on Digital Media Technology and Creative Competition for College Students, and Professor Li Chengda, chairman of Sichuan Province, are from Sichuan University, University of Electronic Science and Technology, Southwest Jiaotong University, Southwest Petroleum University, Chengdu University of Information Engineering, Southwest University for Nationalities, Sichuan Normal University, Xihua University, Chengdu University, Sichuan Conservatory of Music, Sichuan Institute of Tourism, experts from more than 20 universities and enterprises in the province, including Yibin University, Chengdu Normal University, and Chengdu Neusoft University, issued letters of appointment for members of the Sichuan Provincial Expert Committee.

Figure 4: Professor Huai Yongjian, member of the Teaching Steering Committee of Animation and Digital Media Specialty of the Ministry of Education, and vice chairman of the Expert Committee of the Global College Student Digital Media Technology Works & Creativity Competition, issued a letter of appointment

Liu Huaqun, secretary-general of the Global College Student Digital Media Technology Works & Creativity Competition, Deputy Secretary-General of the Science Popularization working Committee of the Chinese Society of artificial Intelligence, and Secretary-General of the Organizing Committee of the first batch of Beijing Curriculum ideological and political Teaching masters Competition, gave a detailed interpretation of the competition. By holding competitions, we will effectively improve the digital creative expression and technological innovation capabilities of college students across the country, lead universities and related majors to carry out high-level innovative practices, realize the innovative development and creative transformation of university teaching and research achievements, inherit Chinese excellent traditional culture, and enhance culture Confidence.

Figure 5: Speech by Liu Huaqun, Secretary-General of the Global College Student Digital Media Technology Works & Creativity Competition, and Deputy Secretary-General of the Science Popularization Working Committee of the Chinese Society of Artificial Intelligence

secretary-General of the University Animation and Digital Media Professional Teaching Committee of the Ministry of Education; Director of the Expert Committee of the Global College Student Global College Student Digital Media Technology Works & Creativity Competition; President of the National Computer Basic Education Research Association of Colleges and Universities; Secretary of the Party Committee and Professor of the School of Animation and Digital Art of Communication University of China Professor Huang Xinyuan said that when artificial intelligence is widely used in the field of digital media, he hopes that everyone will inherit the spirit of innovation, actively seek change, grasp technological trends ", expand new space for talent training.

Figure 6: Speech by Huang Xinyuan, Secretary-General of the Education and Guidance Committee of University Animation and Digital Media of the Ministry of Education, Director of the Expert Committee of the Global College Student Digital Media Technology Works & Creativity Competition, and Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China

member of the Teaching Steering Committee of Animation and Digital Media in Colleges and Universities of the Ministry of Education; Deputy Chairman of the Expert Committee of the Global College Student Digital Media Technology Works & Creativity Competition; Huai Yongjian, Director of the Digital Creativity Professional Committee of the National College Computer Education Research Association, said that ChatGPT is a kind of The new technology of natural language processing can simulate real human dialogue. The application of this technology in the art field not only expands the interaction between artists and the audience, it also offers broader possibilities for digital art creation.

Figure 7: Speech by Professor Huai Yongjian, member of the Animation and Digital Media Professional Teaching Steering Committee of the Ministry of Education, and vice chairman of the Global College Student Digital Media Technology Works & Creativity Competition Expert Committee

cao Feng, member of the Economic Management Committee of Sichuan Daily Newspaper Group and Chairman of Cover Media Technology, member of the Party Committee of Sichuan Internet Federation, and President of Sichuan Advertising Association, took the topic of "Integration of Intellectual Media Education, Production and Education" to discuss how cover media and cover technology can play The leading role of the industry has enabled education to better serve the development needs of digital culture and intellectual media technology, and made theme sharing exchanges.

Figure 8: Cao Feng, member of the Economic Management Committee of Sichuan Daily Newspaper Group and Chairman of Cover Media Technology, member of the Party Committee of Sichuan Internet Federation, and President of Sichuan Advertising Association

the successful holding of this kick-off meeting is conducive to promoting the discipline construction of digital and media-related majors, promoting digital industrialization and industrial digitization, cultivating applied, innovative and compound talents, and making greater contributions to the development of digital creative industry and new industrialization in Sichuan Province.