On April 8, 2025, the first exhibition of digital culture innovation of Huangdi Mausoleum and the second seminar on inheritance and development of Chinese civilization in 2025 were successfully held in the Chinese ancestor hall of Huangdi Mausoleum Cultural Park. The event brought together teachers and students of related majors, industry and industry experts from many universities across the country. Through work exhibitions, academic seminars and cultural inspections, digital technology innovation continued to continue the roots of Huangling culture, activated cultural genes, and injected surging into the inheritance and development of Chinese civilization. kinetic energy. This event is sponsored by the Management Committee of Huangdi Mausoleum Cultural Park in Shaanxi Province, the people's Government of Huangling County and the Organizing Committee of the Global College Student Digital Media Technology Works & Creativity Competition. Huangling County Tourism Service Center, Huangling Culture and Tourism Bureau, Huangling Culture and Tourism Operation Co., Ltd., Hangzhou Xuexu Technology Co., Ltd., Beijing Yiyang Science and Technology Development Center, Xi'an Engineering University, Xi'an Academy of Fine Arts.
At 9 o'clock in the morning, the launching ceremony of the activity was ceremoniously opened. Liu Jinzhu, Secretary of the Party Committee and Director of the Culture and Tourism Bureau of Huangling County, Yan'an City, Shaanxi Province, delivered an opening speech. She said that she would take this event as an opportunity to join hands with the digital media competition to build an innovative ecology of "digital culture" and jointly write the inheritance and development of Chinese civilization. New chapter!
Liu Jinzhu, Secretary of the Party Committee and Director of the Culture and Tourism Bureau of Huangling County, Yan'an City, Shaanxi Province liu Zhijiang, deputy magistrate of Huangling County Government in Yan'an City, Shaanxi Province, emphasized in his speech: "Huangling County will promote the protection and inheritance of the Huangdi Mausoleum culture with higher standards, deepen the application of digital technology, and create a Huangling model for the integrated development of the'science, technology and cultural industry. "At the same time, he hopes to use this event as an opportunity to build a broader cultural and technological cooperation platform, promote the Huangdi culture to the world, and make digital technology a bridge between history and the future.
Liu Zhijiang, Deputy Magistrate of Huangling County Government, Yan'an City, Shaanxi Province huang Xinyuan, Secretary-General of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education, President of the National Computer Basic Education Research Association of Colleges and Universities, Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China, and Second-Class Professor Huang Xinyuan said: "Looking back today, the country has never paid so much attention to the creative transformation and innovative development of Chinese traditional culture, and has never paid so much attention to and discussed the great integration of the Chinese nation, today's interpretation is not the same as before. The Huangdi Mausoleum culture is precisely these two points that are particularly prominent. Therefore, what the students are engaged in is not pure artistic creation, but carries the important mission of the implementation of the national cultural strategy. "
huang Xinyuan, Secretary General of Animation and Digital Media Teaching Steering Committee of Ministry of Education then, the participants visited the exhibition area of "100 schools joint exhibition of outstanding works of digital media competition. The 150 outstanding works exhibited in this exhibition were selected from more than 50,000 related theme entries in the 12th Digital Media Competition in 2024, and finally stood out. The exhibited works were created by teachers and students of more than 100 universities across the country, including Tsinghua University, Communication University of China, Harbin Institute of Technology, Beijing University of Aeronautics and Astronautics, Xi'an Jiaotong University, Xi'an Academy of Fine Arts, Xi'an Polytechnic University, Xianyang Normal University, etc. The exhibits cover five innovative types: Interactive display (VR/AR/interactive games and other works), cultural and creative derivatives, digital art, short videos and application software, it fully demonstrates the modern interpretation of traditional culture. The exhibited works deeply interpret the cultural connotation of the Huangdi Mausoleum from a multi-dimensional perspective. The creative themes cover the origin of the Huangdi Mausoleum and Chinese civilization, the Huangdi Mausoleum and the inheritance of national spirit, the value of the Huangdi Mausoleum culture in contemporary society, the design of cultural creative products of the Huangdi Mausoleum, and the cultural heritage of the Huangdi Mausoleum. Practical exploration and many important fields. Through the empowerment of digital technology, the teams of colleges and universities have transformed the cultural genes spanning thousands of years into modern vocabulary that can be perceived, interactive and spread, providing a new paradigm for the activation of cultural heritage.
Among them, based on the Huangling flower, the new Huangling flower zodiac series produced by digital painting and AIGC rendering technology attracts many guests to stop and watch; some works of Xi'an Academy of Fine Arts and other universities combine the inheritance of traditional skills with the empowerment of digital technology, becoming a vivid window to show cultural innovation.
All the participants went to the Huangdi Mausoleum to participate in the solemn ancestor worship ceremony, deeply experienced the profound connotation of the sacrificial culture of the Huangdi Mausoleum, expressed their patriotic feelings of gratitude to the ancestors and praying for China, and conveyed a beautiful vision for the great rejuvenation of the Chinese nation. The second seminar on the inheritance and development of Chinese civilization was held in the afternoon, which was presided over by Professor Liu Huaqun of Beijing Institute of printing. During the conference, a number of industry experts conducted cross-border dialogues on the three core topics of "digital protection of cultural heritage", "cultural IP activation and industrial innovation" and "Chinese civilization dissemination in an international perspective", contributing wisdom to the inheritance and development of the Huangdi Mausoleum civilization in the digital age.
The topic focuses on cutting-edge practices and innovative paths. First, it discusses the subversive application of cutting-edge technologies such as AI restoration and virtual reconstruction in the field of cultural relics protection. It solves the difficult problems of cultural relics protection and dissemination through scientific and technological means and provides sustainable solutions for cultural heritage to "live up". In terms of cultural IP development and industrialization under the empowerment of science and technology, the guests focused on the development of cultural travel derivatives of Huangdi Mausoleum IP, this paper discusses the new integration mode of "digital IP entity experience" and activates the commercial value and social value of traditional cultural resources. In the topic of Chinese civilization communication from an international perspective, the guest dialogue is based on the dimension of international communication. Through analyzing several successful cases of overseas cultural communication, it promotes the narrative transformation of Chinese civilization from symbol output to value resonance and shapes cultural soft power with more communication power.
The number of Kai Xuanyuan, the context is sustainable. This grand event, which brings together the power of science and technology and the soul of culture, not only opens up a new path for the inheritance of Chinese civilization, but also promotes the integration of industry and education, and builds a bridge between universities and industries in the form of competitions and exhibitions. it has inspired the young generation to guard the sense of mission of cultural roots with innovation. In the future, the digital media competition will continue to cooperate with local governments to jointly create a highland of digital cultural innovation, so that Chinese civilization will be rejuvenated in the digital age. |
