The game has started! The 11th Global College Student Digital Media Technology Works & Creativity Competition Guangxi Competition Area Launching Meeting Held in Guangxi Normal Univer

On July 2, sponsored by the Chinese Society of artificial Intelligence and the Organizing Committee of the Global College Student Digital Media Technology Works & Creativity Competition, and hosted by the School of Design of Guangxi normal University, the launching ceremony of the 11th Global College Student Digital Media Technology Works & Creativity Competition (Guangxi Competition area) in 2023 and the seminar on the interdisciplinary development of digital art under the background of AIGC were held in Guangxi normal University. This event has been held for ten consecutive times, and has received extensive participation and active support from various institutions of higher learning including "985" Engineering University, "211" Engineering University, and "Double First-class" universities. This year, it was officially selected by the Ministry of Education. The ranking list of the College Student Discipline Competition.

Professor Song Shuxiang, member of the Standing Committee of the Party Committee and Vice President of Guangxi Normal University, Secretary-General of the Animation/Digital Media Teaching Committee of the Ministry of Education, President of the National Computer Basic Education Research Association of Colleges and Universities, Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China, doctoral supervisor Professor Huang Xinyuan, member of the Animation/Digital Media Undergraduate Teaching Committee of the Ministry of Education, Director of the Academic Committee of the School of Information of Beijing Forestry University, member of the Steering Committee of Teaching Informatization and Teaching Method Innovation of Higher Education Institutions of the Ministry of Education, Professor Wang Chong of Guilin University of Electronic Technology, Secretary-General of the Global College Student Digital Media Technology Works & Creativity Competition, Associate Professor Liu Huaqun of Beijing Institute of Graphic Communication, and from Nanning Normal University and Guilin Electronic Technology Representatives from universities, Guilin University of Technology, Guilin Institute of Tourism, Hezhou University and some teachers and students from Guangxi Normal University attended the launching ceremony.

Figure 1: Speech by Song Shuxiang, Member of the Standing Committee of the Party Committee and Vice President of Guangxi Normal University

song Shuxiang expressed his gratitude to the Global College Student Digital Media Technology Works & Creativity Competition Organizing Committee for its trust in Guangxi Normal University, welcomed the arrival of several experts, and briefly introduced the basic development of Guangxi Normal University, and praised the School of Design for always adhering to the goal of being based in Guangxi, facing the whole country, radiating ASEAN, serving the local and Beibu Gulf regional economic development, and focusing on the international frontier of design art, pay attention to the cross-border integration of art and science, and cultivate a large number of outstanding professionals for the society. It is believed that this competition can further enhance the digital creative expression ability and technological innovation thinking of Guangxi college students, continuously promote the high-quality connotative development of design disciplines in our school, and contribute more to the innovation and development of higher education.

Professor Huang Xinyuan, Secretary-General of the Education and Guidance Committee of Animation/Digital Media Major of the Ministry of Education, President of the National Computer Basic Education Research Association of Colleges and Universities, Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China, and doctoral supervisor Professor Huang Xinyuan expressed his gratitude and affirmation to all the preparatory staff of the School of Design of Guangxi Normal University for their meticulous organization, and reviewed the establishment and innovation process of the competition around the four keywords of "standard" leading "quality, it is expected that the competition can further accelerate the coordinated development between talent training in colleges and universities and social needs, and promote the high-quality connotation construction of higher education and the digital reform and innovation of education.

Figure 2: Speech by Professor Huang Xinyuan, School of Animation and Digital Arts, Communication University of China

professor Huai Yongjian, member of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education and Professor Huai Yongjian of the School of Information of Beijing Forestry University, announced the official launch of the 11th Global College Student Digital Media Technology Works & Creativity Competition (Guangxi Division), and announced the list of expert committees of the Global College Student Digital Media Technology Works & Creativity Competition (Guangxi Division). Subsequently, Professor Song Shuxiang, Professor Huang Xinyuan, Professor Huai Yongjian and Secretary General Liu Huaqun issued letters of appointment to the expert committee of Guangxi Division.

Figure 3: Professor Huai Yongjian, School of Information, Beijing Forestry University, announced the official launch of the competition

figure 4: Professor Song Shuxiang, Professor Huang Xinyuan, Professor Huai Yongjian and Secretary General Liu Huaqun issued letters of appointment to the expert committee of Guangxi Division

Liu Huaqun, Secretary General of the Organizing Committee of the competition and associate professor of Beijing Institute of printing, gave a comprehensive introduction to the Global College Student Digital Media Technology Works & Creativity Competition, and explained in detail the arrangement requirements of the organization, evaluation and publicity of the competition.

Figure 5: Interpretation of the Competition by Associate Professor Liu Huaqun of Beijing Institute of Graphic Technology

at the seminar on the interdisciplinary development of digital art under the background of AIGC, two experts and scholars, Professor Huai Yongjian and Professor Wang Chong, combined with their own research, expounded their own research views and achievements from different angles on the development of digital art, interdisciplinary integration, and regional development of digital technology services. Professor Huai Yongjian discussed the technological development process of artificial intelligence large language model, the application of artificial intelligence AIGC technology in the creation of digital art content, and the future development trend of design and production based on meta-universe immersive interaction technology with the topic of "Digital Art Development and Interdisciplinary Integration under the Background of Meta-universe and ChatGPT. With the title of "Innovative Application of Modern Digital Technology in Regional Culture", Professor Wang Chong discussed the path of the integration of modern digital technology with national and regional characteristics, and specifically explained the ideas and concepts of creating modern digital cultural and tourism products.

Figure 6: Professor Huai Yongjian and Professor Wang Chong making presentations at the seminar

at the seminar on new opportunities for digital communication of national culture, experts and scholars such as Professor Wang Chong, Professor Zhang Feng, Associate Professor Kang Lin, Professor Sun Yuanzhi, Associate Professor Chen Chen, Associate Professor Nie Hui and Manager Lai Zhiwen of Guangxi Normal University Press conducted discussions on "digital transformation", "digital publishing promotes the revitalization of national culture", "combination of national culture and professional school-running characteristics" and "education and teaching reform.

Figure 7: Seminar on New Opportunities for Digital Communication of National Culture