The game has started! The 11th Global College Student Digital Media Technology Works & Creativity Competition Guangdong Division Launch Meeting Held in Dongguan City University

On May 20th, the kick-off meeting of the Guangdong Provincial Division of the 11th Global College Student Digital Media Technology Works & Creativity Competition was held at Dongguan City College. Famous scholars, experts, entrepreneurs, and university teachers and students from the national intelligent technology digital media and innovative design field Representatives gathered together to talk about the development of the event. This competition is sponsored by the Chinese Society of Artificial Intelligence, and co-organized by the Science Popularization Working Committee of the Chinese Society of Artificial Intelligence, the Working Committee of Female Science and Technology Workers of the Chinese Society of Artificial Intelligence, and the Virtual Reality and Visualization Technology Committee of the Chinese Computer Society. Full support. The competition area of Guangdong Province is jointly organized by Dongguan City College and Guangdong University of Technology.

Zhang Yaorong, executive vice president of Guangdong Private Education Association, member of Animation and Digital Media Teaching Steering Committee of Ministry of Education, Professor Huai Yongjian of School of Information of Beijing Forestry University, Liu Huaqun, Secretary General of Global College Student Digital Media Technology Works & Creativity Competition, Chu Da, executive member of Virtual Reality and Visualization Committee of China Computer Society and Education Director of Unreal Engine Greater China, professor Tang Xiaoying, Vice Chairman of Guangdong Animation and Digital Media Teaching Committee and Vice Dean of School of Art and Design of Guangdong University of Technology, Member of University Animation and Digital Media Teaching Committee of Ministry of Education, Professor Chen Zanwei, Leader of Animation Discipline of Guangzhou Academy of Fine Arts, Liao Xiangrong, Secretary General of Guangdong Animation and Digital Media Teaching Committee; Chen Ying, Chairman of Greg Technology (Guangzhou) Co., Ltd., Peng Jun, Assistant Professor of Macau City University; Chen Chaoqun, executive Vice President Fang Weihua, Vice Presidents Chen Baohua and Li Haidong, Member of the Education Committee of Animation and Digital Media of the Ministry of Education, Professor Guo Ye, Dean of the School of Rural Revitalization of the School of Creative Design, and Niu Yi, Honorary Dean of the School of Artificial Intelligence; He Shuai, Executive Dean of the School of Creative Design, and other leaders and guests attended the launching ceremony. Nearly 400 representatives of provincial competitions and sub-regions of the competition, as well as representatives of teachers and students from Guangdong University of Technology, Shandong University of Finance and Economics, Yanbian University, Fuzhou University, Jiangxi University of Finance and Economics, Wuhan Business School, Jinan University, Guangdong Baiyun University and other universities gathered together to attend the meeting. Vice President Chen Baohua presided over the launching ceremony.

Figure 1: Live photos of participants

figure 2: Professor Chen Baohua, Vice President of Dongguan City University, presided over the kick-off meeting

professor Fang Weihua, Executive Vice President of Dongguan City University, delivered an opening speech. He introduced the basic situation of the school and the school of creative design. He pointed out that the integration of the three traditional information system fields of computer, communication and broadcasting has produced the phenomenon of media convergence and industrial integration based on digital interaction. The era of "creative economy" added by digital media is coming. He reviewed his fate with the Organizing Committee of China good creativity competition, and believed that this forum could further promote the discipline construction of creative design related majors, promote digital industrialization and industrial digitization, cultivate applied, innovative and compound talents, and make new and greater contributions to the development of China's digital creative industry.

Figure 3: Opening Speech by Professor Fang Weihua, Executive Vice President of Dongguan City University

professor Huang Xinyuan, Secretary-General of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education, President of the National Computer Basic Education Research Association of Colleges and Universities, and Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China, used "persistence is not easy" in his online speech. The four key words of "outstanding results", "standardized and efficient" and "well-organized" reviewed the history of the ten sessions of the competition. This year's competition was selected into the 2023 ranking list of the Chinese Higher Education Association of the Ministry of Education. It has become an important event for the integration of technology and art that leads college students to innovate and start businesses and improve their practical skills.

Figure 4: Professor Huang Xinyuan, Secretary-General of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education, and Secretary of the Party Committee of the School of Animation and Digital Art, Communication University of China, delivered an online speech

professor Yu Naigong, Secretary-General of the Science Popularization Committee of the Chinese Society of Artificial Intelligence and Deputy Director of the Institute of Intelligent Robotics, Department of Information, Beijing University of Technology (presided over the work), expressed his heartfelt thanks and congratulations on the successful holding of the launching ceremony of the competition and the successful holding of the forum on behalf of the Chinese Society of Artificial Intelligence. He highly praised the competition for keeping up with the pulse of the times and grasping the development direction of information science. He has high hopes for the holding of the event in the Guangdong Division, hopes that the participating teams will achieve results, and hopes that the competition will be a complete success.

Figure 5: Professor Yu Naigong, Secretary-General of the Science Popularization Working Committee of the Chinese Society of Artificial Intelligence and Deputy Director of the Institute of Intelligent Robotics, Beijing University of Technology

zhang Yaorong, executive vice president of Guangdong Private Education Association, expressed warm congratulations on the smooth development of the competition. He shared with you two stories the important trend of the development of the "intelligent era" and the development path of future talents in the face of intelligent technology. He pointed out that the Guangdong Private Association has been committed to promoting the development of private education, actively supporting the development of digital media technology education and industry, and providing students with a broader learning and practice platform. He hopes that the digital media technology industry will continue to flourish and become an important force to lead and promote economic and social development.

Figure 6: Speech by Zhang Yaorong, Executive Vice President of Guangdong Private Education Association

figure 7: Member of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education, Professor Huai Yongjian, School of Information, Beijing Forestry University, announced the establishment of the Guangdong Province Division

zhang Yaorong, Executive Vice President of Guangdong Private Education Association, Chen Chaoqun, Executive Director of Dongguan City University, Professor Huai Yongjian, Secretary General of Liu Huaqun, Director Chu Da, Professor Tang Xiaoying, Professor Guo Ye, Professor Chen Zanwei, Professor Liao Xiangrong, Chairman Chen Ying, Assistant Professor Peng Jun, Vice President of Li Haidong, Professor Niu Yi and Executive Dean He Shuai jointly cut the ribbon for the competition.

Figure 8: Cutting the ribbon at the conference

liu Huaqun, secretary-general of the competition organizing committee, announced the establishment of the "Global College Student Global College Student Digital Media Technology Works & Creativity Competition (Guangdong Province Division) Expert Committee" document. Tang Xiaoying served as the chairman of the Guangdong Provincial Expert Committee, He Shuai served as the secretary-general of the Expert Committee, Fang Weihua, Niu Yi, Chen Zanwei, Guo Ye, and Liao Xiangrong served as deputy directors, Cheng Jun, Wang Ling, Wang Xin, Xu Jifeng, He News, Li Xiaodong, Liu Yajun, Wu Xueyun, Luo Man, Lu Dan, Yang Ganming, Yang Lei, Tu Xianzhi, Xu Zhiwei, He Fenglin, etc, and issue letters of appointment.

Figure 9: Tang Xiaoying, director of the Guangdong Provincial Expert Committee, issued letters of appointment to the deputy chairman and members of the Provincial Expert Committee

figure 10: Tang Xiaoying, Chairman of the Expert Committee of the Guangdong Provincial Division, issued a letter of appointment.

Figure 11: Huai Yongjian, member of the organizing committee of the competition, issued a letter of appointment to He Shuai, secretary general of the Guangdong Provincial Expert Committee.

Tang Xiaoying, chairman of the Guangdong Provincial Division Expert Committee, delivered a speech. She talked about the 11th Global College Student Digital Media Technology Works & Creativity Competition jointly organized by Dongguan City University and Guangdong University of Technology. The kick-off meeting of the Guangdong sub-competition area and the discussion of the national competition sub-competition area. The AIGC Art Integration Talent Training Forum is a grand event of Guangdong Digital Media Education. The purpose of holding the competition is to fully implement the mission of cultivating innovative talents in colleges and universities, enhance college students' digital creative expression and technological innovation capabilities, lead universities and majors to carry out innovative practices, realize the innovative development and creative transformation of scientific research achievements in colleges and universities, and inherit the Chinese culture, Enhance cultural self-confidence, enhance creative and entrepreneurial content creation, and promote the development of digital economy.

Figure 12: Professor Tang Xiaoying, Chairman of the Expert Committee of Guangdong Division, Vice Dean of the School of Art and Design, Guangdong University of Technology

liu Huaqun, Secretary General of the Organizing Committee of the competition, introduced the Global College Student Digital Media Technology Works & Creativity Competition, and explained the organization and evaluation of the Guangdong competition area.

Figure 13: Liu Huaqun, Secretary General of the Organizing Committee of the Competition

subsequently, the "Talent Training Forum for the Integration of Arts and Sciences under the Background of AIGC" was held, which was presided over by He Shuai, Secretary-General of the Expert Committee of Guangdong Province and Executive Dean of the School of Creative Design of Dongguan City University.

Figure 14: He Shuai, Secretary-General of the Expert Committee of the Guangdong Province Division and Executive Dean of the School of Creative Design of Dongguan City University, presided over the forum

member of the Teaching Steering Committee of Animation and Digital Media in Colleges and Universities of the Ministry of Education, and Professor Huai Yongjian from the School of Information of Beijing Forestry University shared the theme of "Digital Art Creation in the Context of Yuan Universe and ChatGPT. He introduced the development of meta-universe technology and the development of ChatGPT artificial intelligence large language model technology. This paper focuses on the AIGC technology of artificial intelligence and its application in digital art content creation. It also looks forward to the development trend of meta-universe immersive interactive technology, AI intelligent modeling and digital content design and production in the future, and discusses the integration mode of art, technology and content production in the future and the development direction of digital art interdisciplinary.

Figure 15: Professor Huai Yongjian, member of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education and Director of the Academic Committee of the School of Information, Beijing Forestry University

chu Da, Education Director of Unreal Engine Greater China, shared the theme of "Unreal Engine and Digital Content Generation. The report introduces the application of virtual engine in digital technology from ten aspects, such as data collation, interconnected ecosystem, collaboration and cross-platform experience, and shares relevant examples. It is hoped that 3D real-time interaction technology can be supplemented with richer ideas, so that everyone can get a better experience through this technology, and at the same time, it is hoped that this technology can better help students to cope with technological reform in the future.

Figure 16: Chu Da, Director of Education, Unreal Engine Greater China

member of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education, Secretary-General of the Guangdong Animation Artists Association, and Professor Chen Zanwei of the Guangzhou Academy of Fine Arts shared the theme of "Art and Science Integration Talent Training". He introduced the innovative talent training methods of the Guangzhou Academy of Fine Arts. Some courses that reflect the integration of art and science, industry-education integration or cross-professional courses such as "Repair Practice", "Transformation and Renewal" and Creative Expression, these courses together constitute a three-dimensional Guangmei teaching scene, fully demonstrating the evolution and development of Guangmei teaching tradition, as well as the achievements and connotations of Guangmei undergraduate first-class curriculum construction, focusing on each characteristic advantage, condensing and carrying forward Guangmei's teaching characteristics of "combining morality with art" and "one institute with one product.

Figure 17: Professor Chen Zanwei, member of the Animation Digital Media Major of the Ministry of Education, member of the Teaching Steering Committee, Secretary-General of the Guangdong Animation Artists Association, and the main founder/subject leader of the animation major of the Guangzhou Academy of Fine Arts

In the afternoon, the "National University Student Global College Student Digital Media Technology Works & Creativity Competition" was held in the academic lecture hall. Professor Liu Huaqun, Secretary-General of the Global College Student Digital Media Technology Works & Creativity Competition, presided over the seminar.

Professor Fang Weihua, executive vice president of the school, delivered a speech. He mentioned his early experience of running a school and participating in related competitions, which had a positive impact on his work and academic aspects. The development direction of the competition in recent years is analyzed, and it is believed that the competition should pay more attention to the cultivation of practical ability and innovation ability, not just the assessment of knowledge. In addition, he proposed that we should pay attention to the psychological state of the participating students, cultivate students' self-confidence and correct competitive mentality.

Figure 18: Speech by Professor Fang Weihua, Executive Vice President of Dongguan City University

professor Huai Yongjian, member of the Teaching steering Committee of Animation and Digital Media of the Ministry of Education and Professor Huai Yongjian of the School of Information of Beijing Forestry University, delivered a speech. He shared the teaching exchanges with other schools and put forward relevant suggestions on the development of the art college. He believes that the cooperation between universities and enterprises can obtain more support and resources, which can promote schools to obtain better results in the competition. At the same time, it can also help the competition to become international.

Figure 19: Speech by Professor Huai Yongjian, member of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education and Director of the Academic Committee of the School of Information, Beijing Forestry University

at the competition exchange seminar, provincial leaders from various provinces, sub-regions, and digital media professional experts and scholars from other provinces respectively discussed the national competition sub-regions and Guangdong competitions.