The 6th Global College Student Digital Media Technology Works & Creativity Competition—National On-Site Finals concluded successfully in 2018.

Starting from the competition, loyalty to love youth, creativity to help digital media technology

-- The National Live Finals of the 6th Global College Student Digital Media Technology Works & Creativity Competition in 2018 ended successfully. The winning projects were newly released

after the all-day display and review on October 24, the 6th Global College Student Digital Media Technology Works & Creativity Competition National Live Finals came to a successful conclusion. On the afternoon of October 25, the award ceremony was held in Guangzhou Foshan Tanzhou International Convention and Exhibition Center.

Nearly 200 entries in the digital media competition competed on the same field.

Since the first competition was held in 2011, the Global College Student Digital Media Technology Works & Creativity Competition (hereinafter referred to as the digital media competition) sponsored by the Chinese society of artificial intelligence has developed into a national brand competition with great authority and professionalism in the field of digital media technology for college students. The purpose of the competition is to promote national culture, promote the construction of professional connotation, improve the level of professional teaching, improve learning enthusiasm, cultivate students' sense of teamwork, and build a platform for school-enterprise industry-university-research cooperation, so as to ultimately promote the high-quality employment of college students.

The 6th National University Student Digital Media Competition opened the registration channel in June this year, and received positive response and support from teachers and students of colleges and universities across the country. A total of 589 entries were received from 65 universities including Beijing Institute of Technology, Communication University of China, and Beijing University of Posts and Telecommunications. Entries. After strict expert network review and centralized evaluation, the expert group conducted a preliminary evaluation of the entries in terms of technology, creativity, and work performance. In the end, 201 high-quality works were successfully shortlisted for the national on-site finals.

On-site review project by expert judges

contestants present the project to the judges.

In line with the principles of fairness, impartiality and openness, the finals were evaluated by a combination of on-site defense, application and display of results. The expert judges of each group are composed of three authoritative and instructive industry experts in the fields of digital media technology, creativity, and market investment. They are from the five aspects of integrity, technology, creativity, market value, and innovation. The finalists were reviewed on-site. In the end, 31 projects with both creativity, technology and market value, such as Youth Dream and AR Auto Show, stood out from 196 entries and won the first prize in the country. 48 projects including the way of teachers and roaming of Tibetan-style characteristic houses won the second prize, and 117 projects including VR Xiaobai Laboratory and Forest Patrol Robot won the third prize.

In this year's digital media competition, Tibet University for Nationalities has four entries in the national finals. Yang Xiaobo, an instructor at Tibet University for nationalities, said that in recent years, the school has given more and more support to students to participate in subject competitions. Tibet University for nationalities formally established the major of digital media technology in 2014, and regarded the inheritance and protection of Tibetan national culture as one of the key topics of the digital media major. The team participating in this competition is the junior and senior students of this major. The four projects participating in the competition also take Tibetan culture as the theme, among which "Tibetan-style residential roaming" is a good achievement to win the second prize in the country.

First Prize of Digital Media Contest

Second Prize in Digital Media Competition

third Prize in Digital Media Competition

after the competition, Zu Houchao, expert review of the film and animation design group and co-founder of Shanghai Qingtong Vision Technology Co., Ltd., said that the average quality of the participating projects in this competition was relatively high, and some projects broke through the level of students' Demo works in terms of creativity, technology and market value, reaching the standard of commercial level projects. For the college contestants participating in the competition, he put forward two suggestions: one is not to excessively pursue the concept of "big", but to focus on the details, especially the need to give more detailed design and thinking on the project logic and materials; the other is that student works are easy to fall into the shackles of "self-hi" and want to create truly excellent works with both creative value and commercial value, we need to absorb more information with an open mind and broad vision, and strengthen the accumulation of new knowledge and cutting-edge technology.

According to the expert review of the game and virtual reality team, Dewey, South China director and system architect of Guangzhou Liangfengtai Information Technology Co., Ltd., believes that most school-enterprise cooperation still stays in simple forms such as building laboratories and providing internship opportunities. In the digital media competition, through participating in project review and face-to-face communication with students, enterprises can find more creative thinking and students can contact more real business models, explore more diversified modes of school-enterprise cooperation and promote the deep integration of production, teaching and research.