On March 18, the opening ceremony of the 11th Global College Student Digital Media Technology Works & Creativity Competition was officially launched in Changzhou, Jiangsu Province. Famous scholars, experts, entrepreneurs, and representatives of university teachers and students from the national intelligent technology and digital fields gathered together to talk about the development of the event.

This competition is sponsored by the Chinese Society of Artificial Intelligence, and co-organized by the Science Popularization Working Committee of the Chinese Society of Artificial Intelligence, the Working Committee of Female Science and Technology Workers of the Chinese Society of Artificial Intelligence, and the Virtual Reality and Visualization Technology Committee of the Chinese Computer Society. It is jointly organized by 18 units including Jiangsu Institute of Technology and Beijing University of Technology, and has received strong support from Unreal Engine China. The launching ceremony of the competition was presided over by Fan Honghui, Dean of School of Computer Engineering, Jiangsu Institute of Technology.

Figure: Competition launch ceremony site
bei Shaoyi, member of the Standing Committee of the Party Committee and Vice President of Jiangsu University of Science and Technology, expressed warm congratulations on the launch of the event, and sincerely welcomed the experts, teachers and students to gather in Changzhou. He hopes that through this competition, multi-party collaboration will be further strengthened, the inheritance and development of intelligent technology and digital fields will be strengthened, and the cooperation between intelligent technology and cultural and creative industries will be deepened.
Liu Hong, vice chairman of the Chinese Society of Artificial Intelligence and professor of Peking University, expressed heartfelt thanks and congratulations on the successful holding of the launching ceremony of the competition and the successful holding of the forum on behalf of the Chinese Society of Artificial Intelligence, and highly praised the competition for closely following the pulse of the times and grasping the development of information science Direction, conform to the mainstream of social intelligent development.
Luo Xun, director of the Chinese Computer Society, outstanding speaker, director of the Virtual Reality and Visualization Committee, and professor of Tianjin University of Technology, pointed out that the digital media competition is a very influential university competition in the field of digital media, and its scale and quality of works have always been in the forefront of similar competitions. He believes that with the full support of Jiangsu Institute of Technology, the competition will be a complete success.
Professor Huang Xinyuan, Secretary-General of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education, President of the National Computer Basic Education Research Association of Colleges and Universities, and Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China, reviewed the holding and development of the competition and highly praised The competition has distinctive characteristics, steady improvement in quality, and excellent results.

Liu Huaqun, the secretary-general of the Global College Student Digital Media Technology Works & Creativity Competition, the deputy secretary-general of the Science Popularization Working Committee of the Chinese Society of Artificial Intelligence, the executive member of the Virtual Reality and Visualization Committee of the Chinese Society of Artificial Computer Science, and the associate professor of Beijing Institute of Graphic Technology, made a sharing entitled "The Driving Force of Discipline Competition for the High-quality Training of Digital Creativity and Intelligent Technology Talents in Universities, the report shared the history of the competition, the organization of the competition, the evaluation of the competition, the characteristics of the competition, and the influence of the competition. In the end, Liu Huaqun emphasized: After 11 years of development, the influence and brand power of colleges and universities at home and abroad have gradually expanded, attracting more and more students and instructors from different majors and different regions to actively participate. During this period, the competition has also received strong support and recognition from the Animation Digital Media Undergraduate Teaching Steering Committee of the Ministry of Education, the Higher Education Society, the Chinese Artificial Intelligence Society, and the National Computer Basic Research Association of Higher Education Institutions. It has become a very powerful field of intelligent technology and digital creativity. Influential brand competition events for college students.
Fan Honghui, rotating secretary-general of the 11th Global College Student Digital Media Technology Works & Creativity Competition, member of the Intelligent Service Committee of the Chinese Society of artificial Intelligence, and dean of the School of computer Engineering of Jiangsu Institute of Technology, made a report entitled "2023 11th Digital Media Science and Technology works Competition Plan" on behalf of the competition organizing committee. Report the preliminary preparation and organization of the competition. He said that with the care and support of relevant leaders and experts, and through the joint efforts of the organizers of various competition areas, the event has a very solid foundation, and he believes that this year's event will be a complete success.

In recent years, with the gradual increase of the brand influence and recognition of the event, the event has attracted many double first-class universities including Peking University, Tsinghua University, Hong Kong, Macao, Taiwan and overseas universities, Professor Fan Honghui of Jiangsu Institute of Technology, Professor Liu Huaqun, Associate Professor of Beijing Institute of Graphic Technology, Active participation has become one of the important competitions for universities to cultivate outstanding innovative and entrepreneurial talents.
In the subsequent round table meeting on communication, coordination and deployment of the competition, the Secretary General of each competition area and representatives of the industry expressed their opinions and offered suggestions on the competition scheme, competition rules and scoring standards. This year's competition will use "competition to promote learning" and "competition to promote construction" to organize and serve the event for this year's event.
On March 22, 2023, the expert working group on the evaluation and management system of university competitions of the Chinese Higher Education Association released the 2022 Global College Student Competition Analysis Report. The Digital Media Competition was successfully included in the catalogue of the 2023 Global College Student Competition Analysis Report. In the future, the competition will serve the high-quality training of higher education talents in China to a new level.