On November 25th, co-sponsored by the Chinese Society of Artificial Intelligence and the National Digital Media Professional Construction Alliance, and hosted by Shanghai University, the 2017 Fifth Global College Student Digital Media Technology and Creative Competition National Live Finals was held in Shanghai University (Baoshan Campus) Gymnasium Held.
The Global College Student Digital Media Technology Works & Creativity Competition aims to show the new experience and achievements of the construction of media science and technology and related disciplines in Colleges and universities, stimulate college students' interest and potential in the creation of digital media works, cultivate college students' innovative consciousness and team spirit, and guide colleges and universities to cultivate innovative and entrepreneurial talents with stronger professional skills in cultural and creative industries, to build a bridge between applied talents and corresponding enterprises in colleges and universities to promote students 'efficient employment and entrepreneurship.
Deputy Secretary-General of the Chinese Society of Artificial Intelligence, Executive Director of the Chinese Society of Artificial Intelligence, Dean of the School of Advanced Technology Research and Automation of Nanjing University of Posts and Telecommunications, and Distinguished Professor of Changjiang Scholars of the Ministry of Education, Deputy Secretary-General of the Teaching Steering Committee of Animation and Digital Media of the Ministry of Education Huang Xinyuan, Dean of the School of Animation and Digital Art of Communication University of China, Vice President Nie Qing, Shanghai University, Member, Yongjian, liu Huaqun, Secretary-General of the Intelligent Media Committee of the Chinese Society of Artificial Intelligence and Associate Professor of Beijing Institute of Graphic Communication, Yu Naigong, Secretary-General of the Science Popularization Committee of the Chinese Society of Artificial Intelligence and Professor of Beijing University of Technology, Zhao Lixin, Secretary-General of the Working Committee of the Chinese Society of Artificial Intelligence and Vice President of the Scientific Publishing Electronic Information Branch, Peng Zhangyou, Director of the Academic Affairs Office of Shanghai University, He Xiaoqing, shanghai Multimedia Industry Association, SMG, Huawei Technology Co., Ltd., Liangfengtai (Shanghai) Information Technology Co., Ltd., rice film and other 21 well-known enterprises in the field of digital media industry experts, as well as nearly 500 people from 48 universities in different regions and levels and Shanghai University participated in the on-site finals. NetEase conducted a live broadcast of the live finals. So far, more than 160000 viewers have watched the event through the online live broadcast platform and spoke highly of the event.
The opening ceremony was presided over by Professor Ding Youdong, vice president of Shanghai Film Academy of Shanghai University. First of all, Huang Xinyuan, deputy secretary-general of the Animation and Digital Media Professional Teaching Steering Committee of the Ministry of Education, made an important speech. He believes that such a national on-site finals will start the rapid development and talent training of digital media and related majors. Important significance, and the healthy and orderly development of majors and the cultivation of compound talents are also important goals of talent training in our universities in the new era.
Speech by Huang Xinyuan, Deputy Secretary-General of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education
professor Yue Dong, deputy secretary-general of the Chinese Society of Artificial Intelligence, delivered a speech on behalf of the organizers of the competition. He pointed out: The successful holding of the competition is a vivid practice for Chinese college students to participate in technological innovation with their own creativity and wisdom and innovation and strength. This competition insists on using creativity and innovation to lead the cultural and creative industries, and using entrepreneurship and maker competitions to promote technological innovation. It is an important carrier to lead Chinese college students to innovate and improve their various abilities in the cultural and creative industries. At the same time, Professor Yue Dong also The participants briefly introduced the basic situation of the Chinese Artificial Intelligence Society, and welcomed experts and scholars from all walks of life to participate more in the development of my country's artificial intelligence industry and industry, for China's intelligent science and technology personnel training and industry application to make a positive contribution. Finally, Vice President Nie Qing of Shanghai University extended a warm welcome to the leaders from the Chinese Society of Artificial Intelligence and the Animation Digital Media Teaching Steering Committee of the Ministry of Education, teachers and students from participating universities across the country, and friends from the business community who participated in the review of works. I wish the competition a complete success.
Speech by Professor Yue Dong, Deputy Secretary-General of Chinese Society of Artificial Intelligence
welcome Speech by Vice President Nie Qing of Shanghai University
participating teams are demonstrating their entries.
Participating teams are demonstrating their entries.
Experts are judging the entries on the spot.
Experts are judging the entries on the spot.
At ten o'clock in the morning, the on-site review experts began to review the entries that were shortlisted for the national on-site finals in order. The entries for the national finals are divided into eight categories: games and virtual reality, mobile application development, film and animation design, industrial design, architecture and indoor and outdoor performance, digital art, data visualization and other categories. The evaluation experts are divided into seven groups, each of which is composed of an expert in relevant technology, a director of creative and content research and development, and a director of market operation. The evaluation expert group comprehensively considers the creativity and theme expression of the entries, the development platform and technical difficulty, the overall degree of completion of the works, the future promotion of the works and the market prospect.
At the scene, all the participating teams that were shortlisted for the national finals took out their own entries, and made great efforts in the preparation of work equipment, work promotion, work narration and defense. The experts participating in the evaluation can not only evaluate the entries carefully and patiently from the perspective of professionalism and industry, but also have in-depth exchanges with the participating team members on the creativity, technology and future market prospects of the work research and development, and put forward feasible improvement suggestions for the works evaluated by this group, so as to help the participating teams to understand and better improve the works from the perspective of industry and industry, so as to finally achieve a fair and just evaluation of each entry.
This competition was strongly supported by the Animation and Digital Media Teaching Steering Committee of the Ministry of Education. A total of 465 works from 55 universities across the country were received in the preliminary competition. After selection by experts from Communication University Of China, Peking University, Beijing Forestry University, Beijing University of Technology and other experts, a total of 264 works were shortlisted for the national on-site finals. The number of participating universities and entries reached a record high. After a whole day of intense evaluation and discussion, 40 first prize works, 74 second prize works and 137 third prize works were finally selected, which fully highlights the exuberant vitality of our college students in creating works with emerging intelligent technology, and fully demonstrates the enthusiasm of the majority of young students to participate in innovation and creation. Among them, 13 works lost their qualification because the participating team did not arrange members to participate in the on-site finals, thus losing their qualification to win the prize.
On the afternoon of the 26th, the award ceremony of the fifth Global College Student Digital Media Technology Works & Creativity Competition was held in the library of Shanghai University (Baoshan campus). Jiang Changjun, vice chairman of the Chinese Society of Artificial Intelligence and president of Donghua University, attended the meeting and delivered a speech. In his speech, President Jiang first expressed his gratitude to the organizer of the competition and the expert judges on behalf of the society, and congratulated the award-winning instructor representatives and participating team members; the national leader put forward: "Youth will prosper the country, and youth will be strong. The country is strong. If the younger generation has ideals, abilities and responsibilities, the country will have a future and the nation will have hope ". To this end, he put forward two hopes: First, he hopes that our contemporary college students will use emerging technologies such as virtual reality, the Internet, and human-computer interaction that they are good at to tell Chinese stories, and use their own understanding and strength to inherit our long-standing Chinese culture., Promote the building of international communication capabilities, tell Chinese stories well, show a true, three-dimensional and comprehensive China, and improve the country's cultural soft power. The second is to hope that the winners and teams will cherish the honor and make persistent efforts to show the good image of our contemporary college students' creativity, innovation and entrepreneurial youth in the 6th Global College Student Digital Media Technology Works & Creativity Competition, so as to win glory for the Chinese nation and let the youth dream fly in the vivid practice of realizing the Chinese dream!
Jiang Changjun, Vice Chairman of the Chinese Society of Artificial Intelligence and President of Donghua University, attended the meeting and delivered a speech
the successful holding of the National Finals of the Fifth Global College Student Digital Media Technology Works & Creativity Competition has received strong support from the National Education Commission and Shanghai local enterprises and local associations. This competition not only promoted the mutual exchange between different schools and different majors, but also exchanged ideas and practical experience of creativity and innovation in the competition; it also promoted the professional improvement of contemporary college students' team cooperation ability and practice and actual combat. The mutual learning and exchange of teachers and students and the comments of on-site evaluation experts enriched the innovation and practical experience of their works, It increases the chance of successful entrepreneurship in the future. The works that entered the national on-site finals all demonstrated the good teamwork ability and high professional quality of the participating teams, as well as good creativity and technological innovation. The evaluation experts also gave their own experience in practical work and projects. This is not only a competition, but also a feast of creative thinking and technology display between different universities, different majors and different teams. We believe that in the future, under the joint leadership of the Ministry of Education and the Chinese Society of Artificial Intelligence, and with the joint efforts of fraternal colleges and universities across the country and all sectors of society, the Global College Student Digital Media Technology Works & Creativity Competition will become better and better, and promote the competition has always advocated The spirit of "creativity, innovation, excellence, and creation" will further stimulate the enthusiasm and vitality of creativity, innovation and entrepreneurship of contemporary college students in the new era.
