The 7th Global College Student Digital Media Technology Works & Creativity Competition National On-Site Finals was held in Beijing in 2019.

On November 9, sponsored by the Chinese Society of Artificial Intelligence (CAAI), co-organized by the CAAI Science Popularization Working Committee, the CAAI Intelligent Media Committee and the CAAI Women Science and Technology Workers Committee, supported by Netease games, and hosted by north china university of technology and Beijing University of Technology, the national live finals of the 7th Global College Student Digital Media Technology Works & Creativity Competition in 2019 were held in the north china university of technology gymnasium.

The Global College Student Digital Media Technology Works & Creativity Competition aims to show the new experience and achievements of the construction of media science and technology and related disciplines in Colleges and universities, stimulate college students' interest and potential in the creation of digital media works, cultivate college students' innovative consciousness and team spirit, and guide colleges and universities to cultivate innovative and entrepreneurial talents with stronger professional skills in cultural and creative industries, to build a bridge between applied talents and corresponding enterprises in colleges and universities to promote students 'efficient employment and entrepreneurship.

Vice Chairman of the 7th Chinese Society of Artificial Intelligence, Director of the CAAI Women Science and Technology Workers Committee, Dean of the School of Computer Science of Beijing Institute of Technology, Dean of the Institute of Artificial Intelligence, Huang He Yan, Director of the Science Work Committee of the Chinese Society of Artificial Intelligence, Changjiang Scholar Distinguished Professor of the Ministry of Education, Vice President of Beijing University of Technology Qiao Junfei, Executive Director of China Field Statistics Research Association, Vice President of North University, Liao Min, yu Naigong, Secretary-General of the China Artificial Intelligence Science Popularization Committee and Professor of Beijing University of Technology, Shi Shumin, Deputy Secretary-General of the Chinese Society of Artificial Intelligence and Associate Professor of Beijing Institute of Technology, Liu Huaqun, Secretary-General of the Intelligent Media Professional Committee of the Chinese Society of Artificial Intelligence and Associate Professor of Beijing Institute of Graphic Communication, Zhao Lixin, deputy director of the Electronic Information Branch of Science Press and Secretary-General of the Member Service Committee of the Chinese Society, beijing Animation and Game Industry Association, NetEase Games, Tencent, Baidu, iFLYTEK, Hualu New Media and other 15 industry experts from well-known companies in the field of digital media, as well as from 20 provinces, municipalities and autonomous regions, 42 universities and North China University of Technology More than 500 people participated in the on-site finals. NetEase conducted a live broadcast of the finals. So far, more than 320000 viewers have watched the event through the online live broadcast platform and spoke highly of the event.

The opening ceremony was held in the lecture hall of Guangxue Building, North China University of Technology, and was presided over by Professor Ma Li, Dean of the School of Information, North China University of Technology. First of all, Vice President Wang Jianwen of North China University of Technology delivered a speech to extend a warm welcome to the leaders from the Chinese Society of Artificial Intelligence, the Beijing Cultural and Creative Industry Promotion Center, teachers and students from participating universities across the country, and business experts participating in the review of works. I wish the competition a complete success. Then, by the 7th China Society of Artificial Intelligence Huang Huangyan vice chairman of the speech. She pointed out that the Global College Student Digital Media Technology Works & Creativity Competition has provided nearly 100 college teachers and students across the country with a competitive platform and practical space integrating "creativity-innovation-technology-intelligence. By holding on-site competitions, simultaneous publicity, and professional seminars, we will practice the spirit of the general secretary's speech, and jointly help and accelerate the training of intelligent technology talents and popular science propaganda.

Welcome Speech by Vice President Wang Jianwen of North China University of Technology

professor Huang Huangyan, Vice Chairman of the 7th Chinese Society of Artificial Intelligence, Director of the CAAI Women Science and Technology Workers Committee, Dean of the School of Computer Science and Technology of Beijing Institute of Technology, and Dean of the Institute of Artificial Intelligence, delivered a speech

the organizing committee of the competition issued the letter of appointment of the judges of the on-site finals to the enterprise experts.

At ten o'clock in the morning, the on-site review experts began to review the entries that were shortlisted for the national on-site finals in order. The entries for the national finals are divided into eight categories: games and virtual reality, mobile application development, film and animation design, industrial design, architecture and indoor and outdoor performance, digital art, data visualization and other categories. The judging experts are divided into five groups, which comprehensively consider the creativity and theme expression of the entries, the development platform and technical difficulty, the overall degree of completion of the works, the future promotion of the works and the market prospect.

The 7th National Finals of Digital Media Science and Technology Works and Creativity Competition

teams present entries to leaders

teams present entries to leaders

the participating teams present their entries to the media

experts are judging the entries on the spot.

Experts are judging the entries on the spot.

At the competition site, all the participating teams that were shortlisted for the national finals carefully prepared and displayed their entries, and made great efforts in the preparation of display equipment, work promotion, work narration and defense. The experts participating in the evaluation can not only evaluate the entries carefully and patiently from the perspective of professionalism and industry, but also have in-depth exchanges with the participating team members on the creativity, technology and future market prospects of the work research and development, and put forward feasible improvement suggestions for the works evaluated by this group, so as to help the participating teams understand and better improve the works from the perspective of industry and industry, so as to ultimately achieve a fair and just evaluation of each entry.

At 7: 00 p.m., the final work sharing meeting will be held in classroom 203, east of haoxue building. After on-site voting by teachers and students, 8 works finally won the excellent exhibition award of the final works.

Finals Work Sharing Meeting

this competition was strongly supported by the Animation and Digital Media Teaching Steering Committee of the Ministry of Education. A total of 689 works from 73 universities across the country were received in the preliminary round of the competition, which were selected by experts from Peking University, Beijing Institute of Technology, Communication University Of China, Beijing Forestry University, Beijing University of Technology, North China University of Technology, Beijing Institute of Graphic Communication and other experts. a total of 247 works were shortlisted in the national on-site finals, and the number of participating universities and entries reached a record high. After a whole day of intense evaluation and discussion, 40 first prize works, 67 second prize works and 107 third prize works were finally selected, which fully highlights the exuberant vitality of college students in creating works with intelligent science and technology, and shows the high enthusiasm of the majority of young students to participate in innovation and creation. In addition, 33 entries were disqualified because the participating team did not arrange members to participate in the live finals, thus losing the qualification to win the prize.

On the afternoon of the 10th, the award ceremony of the National Finals of the 7th Global College Student Digital Media Technology Works & Creativity Competition was held in the lecture hall of the Guangxue Building of North China University of Technology. Member of the Animation and Digital Media Teaching Steering Committee of the Ministry of Education, Dean of the School of Art and Design of Beijing University of Posts and Telecommunications, and Professor Li Xueming attended the meeting and congratulated the award-winning instructor representatives and participating team members. He pointed out that all the students participating in this competition have been on the road of innovation and entrepreneurship. Every idea and every work can become the starting point and source of innovation and entrepreneurship. Innovation and entrepreneurship is a road with a bright future. I hope that the majority of young people will always have dreams in mind and go forward bravely.

Professor Li Xueming, member of the Teaching Steering Committee of Animation and Digital Media in Colleges and Universities of the Ministry of Education and Dean of the School of Art and Design, Beijing University of Posts and Telecommunications

during the on-site finals, the 2019 University AI Science Popularization Talent Training and the 11th National Digital Media Professional Construction Seminar were also held at the same time in the lecture hall on the 15th floor of the west of Haoxue Building and the 1014 conference room of Hanxue Building. Through holding competitions, professional seminars and other forms, accelerate the construction of the national digital media technology professional connotation, improve the teaching level of professional teachers and the enthusiasm of students' creation and innovation, and promote the deep integration of digital media technology and cultural industry.

Group photo of representatives of teachers and students participating in this activity and evaluation experts

the successful holding of the National Finals of the 7th Global College Student Digital Media Technology Works & Creativity Competition has received strong support from the National Education Commission, the Artificial Intelligence Society, and local enterprises and associations in Beijing. This competition not only promoted the mutual exchange between different schools and different majors, but also exchanged ideas and practical experience of creativity and innovation in the competition; it also promoted the professional improvement of contemporary college students' team cooperation ability and practice and actual combat. The mutual learning and exchange of teachers and students and the comments of on-site evaluation experts enriched the innovation and practical experience of their works, It increases the chance of successful entrepreneurship in the future. The works that entered the national on-site finals all demonstrated the good teamwork ability and high professional quality of the participating teams, as well as good creativity and technological innovation. The evaluation experts also gave their own experience in practical work and projects. This is not only a competition, but also a collision feast of creative thinking and technology between different universities, different majors and different teams. It is believed that in the future, under the joint leadership of the Ministry of Education and the Chinese Society of Artificial Intelligence, and with the joint efforts of fraternal colleges and universities across the country and all sectors of society, the Global College Student Digital Media Technology Works & Creativity Competition will become better and better, and further stimulate the new era. The enthusiasm and vitality of contemporary college students' creativity, innovation and entrepreneurship.